|Focus||Nutrition, health, ecology and animal ethics|
|Origins||Vegetarierbund Deutschland, Leipzig|
|Method||Information, support, campaigns|
|Jasmijn de Boo|
ProVeg International (/ˈprəʊvɛdʒ/) is a non-governmental organisation that works in the field of food system change and has ten offices globally. The organisation's stated mission is to reduce the consumption of animal products by 50% by 2040, to be replaced by plant-based or cultured alternatives. Instead of increasing the share of vegetarians and vegans, ProVeg's focus is on reducing animal product consumption in the general population.
ProVeg operates in Germany (ProVeg Deutschland, founded as Vegetarierbund Deutschland in 1892), the Netherlands (ProVeg Nederland, founded as Viva Las Vega's in 2011), Belgium, China, Czechia, Poland, South Africa, Spain, the United Kingdom, and the United States.
ProVeg International was founded in Germany, Poland and the United Kingdom in 2017. Its name derives from Latin pro- ('in favour of') and veg, supposedly denoting "the veggie movement, meaning people interested in a plant-based lifestyle". ProVeg has the following country branches.
The European Parliament Committee on Agriculture and Rural Development proposed Amendment 165, prohibiting meat and dairy names for plant-based alternatives (such as 'vegetarian sausage' and 'soy schnitzel'), as these were allegedly 'confusing' in May 2019. ProVeg International fought the proposal, which was ultimately rejected.
On 8 October 2020, ProVeg co-signed a letter to Members of the European Parliament asking to vote down the proposal, alongside IKEA and Compassion in World Farming. ProVeg also ran a petition against the amendment. Within three days, the petition received over 16,000 signatures., and over 150,000 signatures by 15 October 2020. ProVeg vice-chair Jasmijn de Boo told The Guardian: '[the ban] is clearly nonsense. Just as we all know there is no butter in peanut butter, consumers [buying veggie burgers] know exactly what they're getting. These proposals are in direct contradiction of the EU's stated objectives in the European Green Deal and Farm to Fork strategy to create healthier and more sustainable food systems.' On 23 October 2020, the European Parliament voted against Amendment 165.
However, on the same day the European Parliament did pass on Amendment 171 to future sittings, a restriction on plant-based dairy alternative names, which would have outlawed food labels including 'yogurt-style', 'cheese-alternative', 'almond milk' and 'vegan cheese'. ProVeg also ran a campaign and petition against Amendment 171, and the European Parliament withdrew it in May 2021.
In 2020 and 2021, ProVeg criticised the EU's advertisement campaigns for animal products made on EU territory.
In 2019, ProVeg International employees complained about sexism and "continual pressure" emerging from the management team. The complaints were raised confidentially with the charity auditor Animal Charity Evaluators (ACE), which also conducted a workplace culture survey. ACE had first reviewed ProVeg Germany's predecessor VEBU in 2016, including a workplace culture survey. It had recommended ProVeg's predecessor VEBU as a "standout charity" in its 2016 rating. VEBU merged with other organisations to form ProVeg International, and ACE also ranked the new organisation as a "standout charity" in 2017 and 2018. In 2019 however, due to the accusations and negative results in the workplace survey, ACE no longer listed ProVeg International. ACE welcomed the prior decision to add a woman to the executive team, Jasmijn de Boo.
ProVeg established a working group on diversity and inclusion in 2018. It has pledged to offer nine disability-inclusive jobs by 2024. ProVeg e. V., the NGO's legal entity in Germany, follows the transparency standards (Initiative Transparente Zivilgesellschaft) of the German Transparency International chapter.
ProVeg has permanent-observer status with the United Nations Framework Convention on Climate Change (UNFCCC), is a member of the UNFCCC Climate Technology Centre and Network (CTCN), and is accredited for UN Environment Programme (UNEP) Assembly.
ProVeg has received the United Nations’ Momentum for Change Award in 2018 for two of its programmes: Climate-Efficient School Kitchens and Plant-Powered Pupils.
Stawiamy na ograniczanie produktów odzwierzęcych w większej części populacji niż na zachęcanie do tego, by nieznacznie powiększyła się liczba wegan i wegetarian.
Wofür steht der Name ProVeg? Das lateinische Präfix „pro-“ bedeutet „dafür“, „für“ oder „vorwärts“. „Veg“ steht für die Veggie-Bewegung, also Menschen, die Interesse an einer pflanzlichen Lebensweise haben.
Amendment 165 (unpaginated, search in text for "steak")
Amendments to Regulation (EU) No 1308/2013 (...) 165 (...) 284, 379, 27
Much of ProVeg’s staff seems concerned about internal discrimination and the unequal treatment of employees, particularly along gender lines. While the majority of respondents to ProVeg’s culture survey agreed that Joy is proactive about ensuring gender equality in the organization, much of ProVeg’s staff is concerned about sexist behavior from other members of ProVeg’s leadership team. These concerns have been made clear to us both from ProVeg’s culture survey and from our confidential conversations with ProVeg staff. ProVeg has recently taken positive steps towards improving their culture, including adding more diversity trainings and education, as well as adding a third member to their executive team, Jasmijn de Boo.