|Holly Springs, Mississippi/|
|City||Holly Springs, Mississippi|
|Channels||Digital: 26 (UHF)|
40.2: TBN Inspire
|Owner||Trinity Broadcasting Network |
(Trinity Broadcasting of Texas, Inc.)
First air date
Former call signs
Former channel number(s)
40 (UHF, 1991–2009)
41 (UHF, 2006–2018)
Call sign meaning
|BUY (artifact of former HSN affiliation)|
|HAAT||317 m (1,040 ft)|
Public license information
WBUY-TV, virtual channel 40 (UHF digital channel 26), is a TBN owned-and-operated television station serving Memphis, Tennessee, United States that is licensed to Holly Springs, Mississippi. The station is owned by the Tustin, California-based Trinity Broadcasting Network. WBUY's studios are located on Cazassa Road in the southeast section of Memphis, and its transmitter is located in the Brunswick section of unincorporated northeast Shelby County.
WBUY first signed on the air in September 1991 as an affiliate of the Home Shopping Network (HSN); the last three letters of the station's call sign incidentally reflected this affiliation. In 1993, the station was sold to Mobile, Alabama-based Sonlight Broadcasting and became a TBN affiliate, carrying most of the network's schedule while opting out at times to air alternate programming. In 2001, WBUY was acquired by TBN and began airing the network full-time.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|40.1||720p||16:9||TBN HD||Main TBN programming|
TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.