|City||Holly Springs, Mississippi|
40.2: TBN Inspire
First air date
Former call signs
Former channel number(s)
40 (UHF, 1991–2009)
41 (UHF, 2006–2018)
Call sign meaning
|BUY (artifact of former HSN affiliation)|
|HAAT||317 m (1,040 ft)|
Public license information
WBUY-TV (channel 40) is a religious television station licensed to Holly Springs, Mississippi, United States, serving the Memphis, Tennessee area as an owned-and-operated station of the Trinity Broadcasting Network (TBN). The station's studios are located on Cazassa Road in the southeast section of Memphis, and its transmitter is located in the Brunswick section of unincorporated northeast Shelby County.
WBUY first signed on the air in September 1991 as an affiliate of the Home Shopping Network (HSN); the last three letters of the station's call sign incidentally reflected this affiliation. In 1993, the station was sold to Mobile, Alabama-based Sonlight Broadcasting and became a TBN affiliate, carrying most of the network's schedule while opting out at times to air alternate programming. In 2001, WBUY was acquired by TBN and began airing the network full-time.
The station's digital signal is multiplexed:
|40.1||720p||16:9||TBN HD||Main TBN programming|
TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.