CityPensacola, Florida
BrandingWEAR ABC 3 or Channel 3; WEAR News
First air date
January 13, 1954 (70 years ago) (1954-01-13)
Former channel number(s)
Analog: 3 (VHF, 1954–2009)
  • CBS (1954–1955)
  • ABC (secondary, 1954–1955)
Technical information[1]
Licensing authority
Facility ID71363
ERP1,000 kW
HAAT579 m (1,900 ft)
Transmitter coordinates30°36′45.4″N 87°38′41.6″W / 30.612611°N 87.644889°W / 30.612611; -87.644889
Public license information

WEAR-TV (channel 3) is a television station licensed to Pensacola, Florida, United States, serving as the ABC affiliate for northwest Florida and southwest Alabama. It is owned by Sinclair Broadcast Group alongside Fort Walton Beach–licensed MyNetworkTV affiliate WFGX (channel 35); Sinclair also provides certain services to Mobile, Alabama–licensed NBC affiliate WPMI-TV (channel 15) and Pensacola-licensed independent station WJTC (channel 44) under a local marketing agreement (LMA) with Deerfield Media.

WEAR-TV and WFGX share studios—which also house master control and some internal operations for WPMI-TV and WJTC—on Mobile Highway (US 90) in unincorporated Escambia County, Florida (with a Pensacola mailing address); WEAR-TV's transmitter is located in unincorporated Baldwin County, Alabama (northeast of Robertsdale).

Although WEAR-TV's call letters represent both the words "wear" and "ear", the station spells out their calls as "W-E-A-R", rather than any word.


In 1952, when the Federal Communications Commission (FCC) lifted its four-year television applications freeze, WEAR (1230 AM) and WCOA (1370 AM) both filed for new stations on channel 3 at Pensacola.[2] WCOA dropped its bid in June 1953, allowing WEAR to be granted the permit; the withdrawal was half of an agreement by which WEAR dropped an application for channel 36 in Jacksonville to allow WJHP, sister station to WCOA, to get that channel unopposed.[3]

The station first signed on the air on January 13, 1954.[4] Initially, the station was a primary CBS affiliate with a secondary ABC affiliation. In 1955, WKRG-TV (channel 5) signed on as the CBS affiliate for the Mobile-Pensacola area, and WEAR became an exclusive ABC affiliate. In 1959, it was sold to Rollins Telecasting, which completed a construction project already in progress:[5] the completion of a new tower in Baldwin County.[6] Rollins was purchased by Heritage Communications, an operator of cable systems in 1986;[7] when Tele-Communications Inc. acquired the cable systems the next year, management carried out a leveraged buyout of the broadcast division to form Heritage Media.[8]

In October 1997, WEAR and the other Heritage stations were sold to the Sinclair Broadcast Group just as the remainder of Heritage Media was merging with News Corporation (the then-parent company of Fox). This sale also protected former longtime NBC affiliate WALA-TV (channel 10) as the market's Fox outlet; otherwise WEAR would have been forced to switch its network affiliation to Fox. Sinclair prohibited its ABC affiliates, including WEAR, from airing a Nightline broadcast in 2004 that featured a segment displaying the names of those who died in the war in Iraq, because the company felt it was anti-war rhetoric against the invasion.[9][10][11][12][13][14]

In late 2006, Sinclair entered into negotiations with Mediacom, the main cable provider for parts of the Florida side of the market (including Santa Rosa County and Pensacola Beach). The two companies could not reach an agreement over retransmission fees. As a result, Mediacom pulled all of Sinclair's stations (including WEAR) from its systems on January 6, 2007. The dispute ended on February 2, when the two sides reached an agreement that restored WEAR to Mediacom systems. Upon the expiration of the 2007 agreement on January 1, 2010, Mediacom was prepared to drop the station once again from its systems. Sinclair agreed to a temporary extension until January 8 in order to allow the Bowl Championship Series college football games to be viewed on Sinclair's ABC and Fox affiliates over Mediacom. Eventually, a one-year agreement was reached which would keep Sinclair stations on the cable television provider until 2011.

In 2012, Newport Television sold five of its stations, including WPMI and WJTC, to Sinclair. However, since Sinclair already owns WEAR and WFGX, WPMI and WJTC were sold to Deerfield Media, while Sinclair operates the two stations under local marketing agreements. The sale created one of the few instances where two "Big Three" stations are operated by the same company. However, the two duopolies maintain separate operations.

News operation

WEAR-TV presently broadcasts 36+12 hours of local newscasts each week (with 6+12 hours each weekday, and two hours each on Saturdays and Sundays). In addition, the station produces an additional 2+12 hours of newscasts weekly for WFGX (with a half-hour each weekday). This totals 38 hours of newscasts on a weekly basis between the two stations; in regards to the number of hours devoted to news programming, it is the highest local newscast output among all broadcast television stations in the Mobile–Pensacola market (in contrast, WPMI produces 27 hours and WKRG produces 22 hours of newscasts each week).

Since WEAR is the only major-network station licensed on the Florida side of the market, the station's newscasts tend to focus more on Pensacola. It does, however, operate a bureau on Dauphin Street in downtown Mobile. Because of WEAR's then-hour-long 10 p.m. newscast, it was one of the last ABC affiliates to continue to air the network's late night programming (including Nightline and presently Jimmy Kimmel Live! since the two shows switched timeslots nationally in January 2013) on a half-hour tape delay, starting at 11 p.m. The additional half-hour of the 10 p.m. broadcast began as Channel 3 News Extra, but has since evolved into an extension of the 10 p.m. newscast.

The station launched a 4 p.m. newscast in December 2007. On September 7, 2008, WEAR-TV was the first station in the Mobile–Pensacola market to begin broadcasting its local newscasts in high definition; field video remained pillarboxed for almost three years, until widescreen and eventually high definition video began supplementing the newscasts in 2011. On July 15, 2013, the weekday edition of WEAR's morning newscast, 3 in the Morning expanded by a half-hour, moving its start time to 4:30 a.m., putting them in competition with WALA's already existing 4:30 a.m. newscast.[15]

On August 12, 2013, WEAR launched a new half-hour, weeknight-only newscast at 9 p.m. on sister station WFGX. The newscast airs in direct competition with WALA's long-established, dominant, and hour-long 9 p.m. newscast.[16] This marked the first time that newscasts have aired on WFGX since it shut down its in-house news department in 1998 after two years (the 6:30 and 9 p.m. newscasts WFGX produced specifically focused on Okaloosa County, Florida).

Notable former on-air staff

Technical information


The station's signal is multiplexed:

Subchannels of WEAR-TV[17]
Channel Res. Aspect Short name Programming
3.1 720p 16:9 WEAR HD Main WEAR-TV programming / ABC
3.2 480i TBD TBD
3.3 Charge! Charge!
44.2 480i 16:9 Rewind Rewind TV (WJTC-DT2)
44.3 Dabl Dabl (WJTC-DT3)
  Broadcast on behalf of another station

WEAR formerly carried The Tube on its second digital subchannel until early 2007, when it was replaced with a standard definition feed of the station's main channel, which lasted until around 2010. In 2011, The Country Network began occupying the second subchannel, after the network moved from sister station WFGX.

Analog-to-digital conversion

WEAR-TV discontinued regular programming on its analog signal, over VHF channel 3, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 17,[18] using virtual channel 3.


  1. ^ "Facility Technical Data for WEAR-TV". Licensing and Management System. Federal Communications Commission.
  2. ^ "TV Stations Asked By WCOA, WEAR". Pensacola Journal. Pensacola, Florida. March 4, 1952. p. 12. Retrieved December 31, 2021 – via Newspapers.com.
  3. ^ "TV Channel Bid Pulled By WCOA". Pensacola Journal. Pensacola, Florida. June 2, 1953. p. 1. Retrieved December 31, 2021 – via Newspapers.com.
  4. ^ "New TV Station Open At Pensacola". Baldwin Times. January 21, 1954. p. 16. Retrieved May 6, 2020.
  5. ^ FCC History Cards for WEAR-TV
  6. ^ "Tremendous TV tower completed in Rosinton area". The Onlooker. Foley, Alabama. April 14, 1960. p. 1. Retrieved December 31, 2021 – via Newspapers.com.
  7. ^ Newell, Jeff (November 11, 1986). "New owners of WEAR no longer testing waters". Pensacola News Journal. Pensacola, Florida. p. 6B. Retrieved December 31, 2021 – via Newspapers.com.
  8. ^ Wittwer, Charlotte (August 15, 1987). "WEAR's new owners look same". Pensacola News Journal. Pensacola, Florida. p. 3B. Retrieved December 31, 2021 – via Newspapers.com.
  9. ^ "McCain rebukes Sinclair 'Nightline' decision". CNN. April 30, 2004. Retrieved June 10, 2022.
  10. ^ McClintock, Pamela (April 28, 2004). "Inside Move: 'Nightline' becomes 'The Fallen'". Variety. Retrieved August 9, 2017.
  11. ^ "Sinclair crew to cover Iraq". Baltimore Sun. Retrieved May 9, 2017.
  12. ^ "In Iraq, going for the upbeat". Baltimore Sun. Retrieved May 9, 2017.
  13. ^ "Sinclair known for conservative political tilt". Seattle Times. Retrieved April 12, 2013.
  14. ^ "Names of U.S. war dead read on 'Nightline'". NBCNews.com. Associated Press. Retrieved April 12, 2013.
  15. ^ Earlier news on WEAR... Florida NewsCenter, July 19, 2013.
  16. ^ WEAR to produce new newscasts for WFGX... Florida NewsCenter, July 31, 2013.
  17. ^ RabbitEars TV Query for WEAR
  18. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved March 24, 2012.