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BrandingKVAL CBS 13; KVAL News
First air date
April 15, 1954 (70 years ago) (1954-04-15)[1]
Former channel number(s)
  • Analog: 13 (VHF, 1954–2009)
  • Digital: 25 (UHF, 2001–2009)
  • NBC (1954–1982)
  • DuMont (secondary, 1954–1955)
  • ABC (secondary, 1954–1960)
Call sign meaning
Willamette Valley[3]
Technical information[4]
Licensing authority
Facility ID49766
HAAT441 m (1,447 ft)
Transmitter coordinates44°0′6″N 123°6′57″W / 44.00167°N 123.11583°W / 44.00167; -123.11583
Translator(s)see § Rebroadcasters
Public license information

KVAL-TV (channel 13) is a television station in Eugene, Oregon, United States, affiliated with CBS. It is owned by Sinclair Broadcast Group, which provides certain services to dual NBC/CW+ affiliate KMTR (channel 16) under a shared services agreement (SSA) with Roberts Media, LLC. The two stations share studios on Blanton Road in Eugene, where KVAL's transmitter is also located. KMTR maintained separate facilities on International Court in Springfield, Oregon, until 2020 when the station relocated to KVAL's building; master control and some internal operations for KMTR were based at the KVAL studios.

KVAL-TV reaches additional viewers in west-central Oregon via co-owned full-power semi-satellites KCBY-TV (channel 11) in Coos Bay and KPIC (channel 4) in Roseburg.


The station began broadcasting on April 15, 1954,[5] locally owned by Eugene Television. Originally, it carried programming from all three networks, but was primarily an NBC affiliate. It lost CBS and ABC when KEZI signed on in 1960. Eugene Television bought KBCI-TV (now KBOI-TV) in Boise, Idaho in 1975 and changed its name to Northwest Television.

In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.

Retlaw Enterprises (a company owned by relatives of Walt Disney, Retlaw being "Walter" backwards) bought the station in 1996. Fisher Communications bought Retlaw's entire broadcasting division, including KVAL, in 1998.

Many KVAL alumni have gone on to be elected into office. As of 2009, schools superintendent Susan Castillo is a former KVAL reporter. Former Secretary of State Bill Bradbury, who left office in January 2009, is also a former reporter and on-air personality. Bradbury and Castillo also served in the Oregon Legislature, as did KVAL alumni Wayne Whitehead and Mark Hass.[citation needed]

In September 2000, KVAL debuted an original sports program, Inside the Pac, a reference to the Pac-12 Conference which includes the University of Oregon and Oregon State University, both in KVAL's coverage area. Inside the Pac was created after the Oregon Sports Network TV contract went to local rival KEZI, along with the seasonal weekly program featuring Oregon Ducks football head coach Mike Bellotti. Airing each Sunday afternoon, Inside the Pac features game highlights and talk about Pac-12 sports. It was originally hosted by former KVAL sports director and longtime Eugene TV broadcaster Todd McKim, who left KVAL in 2005. Also featured on the show as in-studio guests are former college football players from Oregon and Oregon State, who share their knowledge and experience.

On April 11, 2013, Fisher announced that it would sell its properties, including KVAL, KCBY, and KPIC, to the Sinclair Broadcast Group.[6] The deal was completed on August 8, 2013.[7]

News operation

KVAL News logo

In December 2005, KVAL launched a newscast called Northwest News at 10 on Fox for local Fox affiliate KLSR-TV (channel 34). Katie Dyer anchored the newscast until April 2007, when Natasha Chugthai took over. This newscast came into its own in April 2007, with a new graphics scheme similar to that of such Fox affiliates as WNYW in New York and KTTV in Los Angeles. In August 2007, the newscast got its own theme music, rather than continuing to share the opening tune with KVAL. In March 2008, Northwest News at 10 was renamed Fox News @ 10 for the live weekday broadcast, and KVAL News @ 10 on Fox for the weekend repeats of the evening news. KVAL's 6 a.m. hour of morning news is replayed on KLSR at 7 a.m.

In September 2007, KVAL's morning news started airing from 5 to 7 a.m., beating rival KMTR, whose morning newscasts start at 5:30 a.m. KEZI soon announced it would begin to broadcast from 5 to 7 a.m. as well, branding the early-morning newscast with a new look and a new team.

In October 2008, Al Peterson, former KEZI morning news anchor, joined KVAL's morning news team. He replaced Seth Wayne, who moved to a station in Tucson, Arizona. The day Peterson took over, KVAL, like most other Fisher stations, adopted a new graphics scheme heavily emphasizing the station's CBS affiliation. KVAL also rebranded its news as KVAL News, dropping the 50-year-old Northwest News. The station also adopted a new news slogan: "First, Fair, Accurate." On May 10, 2010, KVAL News debuted a new set and started broadcasting newscasts in 16:9 widescreen.

In spring 2012, KVAL took complete control over the news departments at semi-satellites KCBY and KPIC. Previously, those newsrooms was controlled by their own news directors who each oversaw two to three reporters. Today, the KVAL news director oversees KCBY and KPIC's content. During the third block during the 5 and 6 p.m. news and second block during the 11 p.m. news, KCBY and KPIC air pre-recorded four-minute local inserts that include a local weather forecast. In the mornings, KPIC and KCBY have five minutes of local news at 6:55 a.m., and produce their own local cut-ins during CBS Mornings. Roseburg and Coos Bay content is also interwoven into KVAL and KLSR's news. If there is a large breaking news or severe weather event in Roseburg and/or Coos Bay, Eugene viewers will see the KPIC and/or KCBY on-air staff, respectively. On a normal day, they do not because the signals are not switched for viewers in Eugene, or on the Eugene DirecTV and Dish Network feeds. Usually while the semi-satellites are running the local segment, a long block of weather is aired in Eugene and on satellite.

On February 26, 2020, KVAL debuted a new set, and became the second station in Eugene to broadcast news in HD.

Technical information


The stations' digital signals are multiplexed:

Subchannels of KVAL-TV,[8] KPIC,[9] and KCBY-TV[10]
Channel Res. Aspect Short name Programming
13.1 4.1 11.1 1080i 16:9 CBS13 CBS4 CBS11 Main programming / CBS
13.2 4.2 11.2 480i TBD TBD
13.3 4.3 11.3 Charge! Charge!

Analog-to-digital conversion

KVAL-TV ended regular programming on its analog signal, over VHF channel 13, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition UHF channel 25 to VHF channel 13.[11][12]

As part of the SAFER Act, KPIC kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.[13]



Station City of license Channels
First air date Call letters' meaning ERP HAAT Facility ID Transmitter coordinates Transmitter location Public license information Website
KCBY-TV Coos Bay 11 (VHF)
(applied for 34 (UHF)[14])
October 1, 1960 (63 years ago) (1960-10-01)[15] Coos Bay 5 kW
430 kW (app)
192 m (630 ft) 49750 43°23′25.4″N 124°7′50.3″W / 43.390389°N 124.130639°W / 43.390389; -124.130639 (KCBY-TV) atop Noah Butte Public file
KPIC1 Roseburg 19 (UHF)
April 1, 1956 (68 years ago) (1956-04-01) Television picture 50 kW 292 m (958 ft) 61551 43°14′7″N 123°19′22″W / 43.23528°N 123.32278°W / 43.23528; -123.32278 (KPIC) atop Mount Rose, east of Roseburg Public file



Low-power translators in Elkton, Glendale, Mapleton, Myrtle Point, Newport, Oakland, Oakridge, and Swisshome have been discontinued.[when?]


  1. ^ a b "Channel Substitution/Community of License Change". Licensing and Management System. Federal Communications Commission. November 27, 2020. Retrieved February 12, 2021.
  2. ^ "Report and Order", Media Bureau, Federal Communications Commission, July 2, 2021, Retrieved July 2, 2021.
  3. ^ Nelson, Bob (June 2, 2009). "Call Letter Origins". Vol. 238. The Broadcast Archive. Archived from the original on February 18, 2016. Retrieved June 21, 2009.
  4. ^ "Facility Technical Data for KVAL-TV". Licensing and Management System. Federal Communications Commission.
  5. ^ "KVAL-TV celebrates 60 years on the air". KVAL-TV. April 15, 2014. Retrieved November 19, 2023.
  6. ^ Malone, Michael (April 11, 2013). "Sinclair to Acquire Fisher Stations for $373 Million". Broadcasting & Cable. Retrieved April 12, 2013.
  7. ^ "Sinclair Broadcast Group Closes On Fisher Communications Acquisition". All Access. August 8, 2013. Retrieved August 8, 2013.
  8. ^ RabbitEars TV Query for KVAL
  9. ^ RabbitEars TV Query for KPIC
  10. ^ RabbitEars TV Query for KCBY
  11. ^ Wright, Jeff (February 13, 2009). "Two local television stations delay switch to all-digital broadcasting." The Register-Guard, Eugene, Oregon. Archived September 8, 2012, at
  12. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.
  13. ^ "UPDATED List of Participants in the Analog Nightlight Program" (PDF). Federal Communications Commission. June 12, 2009. Retrieved June 3, 2024.
  14. ^ "Channel Substitution/Community of License Change". Licensing and Management System. Federal Communications Commission. January 9, 2023. Retrieved June 24, 2023.
  15. ^ "Western States Museum of Broadcasting - History of Television in Southern Oregon". Archived from the original on January 12, 2016.