The NBC peacock next to a red numeral 9 trimmed in silver, with the word "Gainesville" in black beneath.
  • NBC 9
  • MPS Media, LLC
  • (MPS Media of Gainesville License, LLC)
OperatorNew Age Media, LLC via LMA; certain services provided by Sinclair Broadcast Group
First air date
December 31, 2008 (15 years ago) (2008-12-31)
Former channel number(s)
Digital: 9 (VHF, 2008–2020)
Call sign meaning
NBC in Western Florida
Technical information[1]
Licensing authority
Facility ID83965
ERP65 kW
HAAT260 m (853 ft)
Transmitter coordinates29°37′47.7″N 82°34′24″W / 29.629917°N 82.57333°W / 29.629917; -82.57333 (WNBW-DT)
Public license information

WNBW-DT (channel 9) is a television station in Gainesville, Florida, United States, affiliated with NBC. It is owned by MPS Media, which maintains a local marketing agreement (LMA) with New Age Media, owner of High Springs–licensed dual CBS/MyNetworkTV affiliate WGFL (channel 28) and low-power, Class A Antenna TV affiliate WYME-CD (channel 45), for the provision of certain services. All three stations, in turn, are operated under a master service agreement by the Sinclair Broadcast Group. The stations share studios on Northwest 80th Boulevard (along I-75/SR 93) in Gainesville; WNBW's transmitter is located on Southwest 30th Avenue near Newberry.

WNBW-DT began broadcasting on the final day of 2008 and was the first in-market NBC affiliate serving Gainesville since 1973, with NBC affiliates from Orlando and Jacksonville carried on cable serving as the primary source of the network's programming for the city. MPS Media, a virtual duopoly partner of New Age Media, owned the station and contracted with New Age to operate it. In 2014, Sinclair began providing many operational services for the New Age stations in lieu of an attempted purchase of most of the company.


In June 2008, WGFL announced that it would be launching a new digital-only television station on September 8, utilizing a construction permit that had been filed for in 1996 as analog channel 29 and approved in 2005. Construction required the early termination of analog service from WGFL on July 28.[2]

New Age Media officially launched WNBW-DT on December 31, 2008, at 11:30 p.m. through an LMA with MPS Media, New Age's typical partner in such projects, which purchased the permit from its original owner, Pegasus Communications.[3][4] On that date, WNBW began regular programming, bringing local NBC service back to Gainesville since WCJB-TV switched its affiliation from the network to ABC in 1973.[4] Cable homes in the station's service area had been served by WESH from Orlando and WTLV from Jacksonville; MPS estimated 32,000 homes in Gainesville went unserved by the network prior to launching WNBW. It holds rights to enforce blackouts on out-of-market stations carrying NBC and syndicated programming such as WESH in Orlando, which originally served Gainesville and Ocala as the de facto affiliate.[3] Cox Communications began offering WNBW to Gainesville-area cable subscribers on channel 9 beginning January 16, 2009,[5] and it began blacking out WESH during network programming that July.[6] Originally, WNBW indicated it would eventually air some local programming including local newscasts by the end of 2009, a requirement of its affiliation agreement.[4][7]

On September 25, 2013, New Age Media announced that it would sell most of its stations, including WGFL and WMYG-LP, to the Sinclair Broadcast Group. Concurrently, MPS Media planned to sell WNBW-DT to Cunningham Broadcasting; the station would have continued to be operated by WGFL.[8][9] On October 31, 2014, MPS Media requested the dismissal of its application to sell WNBW-DT;[10] the next day, Sinclair purchased the non-license assets of the stations it planned to buy from New Age Media and began operating them through a master service agreement.[11][12]

On July 28, 2021, the FCC issued a forfeiture order stemming from a lawsuit against MPS Media. The lawsuit, filed by AT&T, alleged that MPS Media failed to negotiate for retransmission consent in good faith for the stations. Owners of other Sinclair-managed stations, such as Deerfield Media, were also named in the lawsuit. MPS was ordered to pay a fine of $512,288.[13]


Main article: WGFL § News operation

WGFL and WNBW simulcast CBS 4 News, which produced 6 and 11 p.m. newscasts for the Gainesville area and cut-ins during the stations' respective national morning shows. The news service was known as GTN News until 2016 and produced by Independent News Network in Davenport, Iowa. The newscasts were produced at Sinclair's WPEC in West Palm Beach.

On May 12, 2023, the stations aired one final newscast, as Sinclair discontinued the local news operation. Both stations now run editions of Sinclair's nationally syndicated newscast The National Desk in place of locally-produced newscasts.[14]

Technical information


The station's signal is multiplexed:

Subchannels of WNBW-DT[15]
Channel Res. Aspect Short name Programming
9.1 1080i 16:9 WNBW-DT NBC
9.2 480i Charge! Charge!
9.3 Comet Comet
9.4 Antenna Antenna TV (WYME-CD)
  Simulcast of subchannels of another station

Until June 3, 2015, WYME-CD did not air a digital signal, as with the case of many Class A stations. WYME-CD is also broadcast as WNBW's fourth subchannel.

As part of the repacking process following the 2016–2017 FCC incentive auction, WNBW shifted from transmitting on channel 9 to channel 8 on May 1, 2020.

See also


  1. ^ "Facility Technical Data for WNBW-DT". Licensing and Management System. Federal Communications Commission.
  2. ^ Clark, Anthony (July 17, 2008). "Gainesville Starbucks avoid closures; Goodbye, analog WGFL". The Gainesville Sun. pp. 1D, 2D.
  3. ^ a b Clark, Anthony (June 5, 2008). "Gainesville NBC affiliate may be in the works". The Gainesville Sun. Archived from the original on June 15, 2011.
  4. ^ a b c Clark, Anthony (September 16, 2008). "Local NBC affiliate set to join airwaves". The Gainesville Sun. Archived from the original on September 20, 2008. Retrieved September 17, 2008.
  5. ^ Pillow, Travis (January 16, 2009). "Cox Cable begins airing local NBC TV station". The Gainesville Sun.
  6. ^ Gonzalez, Tatiana (July 2, 2009). "Cox Cable blocks WESH Channel 2". The Gainesville Sun.
  7. ^ Jessell, Harry A. (September 17, 2008). "Gainesville to Chime in with NBC Affiliate". TVNewsDay. Archived from the original on September 19, 2008. Retrieved January 14, 2023.
  8. ^ Haber, Gary (September 25, 2013). "Sinclair Broadcast Group to pay $90M for eight New Age Media TV stations". Baltimore Business Journal. Archived from the original on September 25, 2013. Retrieved September 25, 2013.
  9. ^ "Sinclair To Buy 8 New Age Stations for $90M". TVNewsCheck. September 25, 2013. Archived from the original on September 27, 2013. Retrieved September 25, 2013.
  10. ^ Kirkpatrick, Daniel A. (October 31, 2014). "Re: MPS Media of Gainesville License, LLC…" (PDF). CDBS Public Access. Federal Communications Commission. Archived from the original on November 29, 2014. Retrieved November 15, 2014.
  11. ^ "Sinclair Reports Third Quarter 2014 Financial Results" (PDF) (Press release). Baltimore: Sinclair Broadcast Group. November 5, 2014. Archived from the original (PDF) on November 29, 2014. Retrieved November 15, 2014.
  12. ^ "Sinclair Broadcast Group, Inc. Form 10-Q". sbgi.edgarpro.com. November 10, 2014. Archived from the original on January 7, 2016. Retrieved November 15, 2014.
  13. ^ "Forfeiture Order" (PDF). Federal Communications Commission. July 28, 2021. Archived (PDF) from the original on December 2, 2021. Retrieved October 4, 2021.
  14. ^ "Gainesville's CBS4 to cease local broadcasts, staff laid off by Sinclair". Retrieved May 2, 2023.
  15. ^ "RabbitEars TV query for WNBW-DT". RabbitEars. Archived from the original on March 14, 2017. Retrieved January 15, 2023.