Instant breakfast
TypeInstant food

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]


Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.


Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022)[3] was introduced in 1964.[4] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[5] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

See also


  1. ^ a b Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
  2. ^ a b c d e f Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
  3. ^ "Carnation Breakfast Essentials gets a makeover for a new generation of sipping". 26 January 2022.
  4. ^ The 1960s - Edward J. Rielly. p. 98.
  5. ^ Breakfast: A History - Heather Arndt Anderson. p. 23.

Further reading