In nyotaimori, a nude woman's body serves as a food plate
In nyotaimori, a nude woman's body serves as a food plate

Nyotaimori (女体盛り, "serve (foods) on the female body"), often referred to as "body sushi", is the Japanese practice of serving sashimi or sushi from the naked body of a woman.[1] Nantaimori (男体盛り) is the male equivalent.[2]


The origin of nyotaimori can be traced back to the food play of wakamezake performed in Yūkaku during the Edo period, where sake would be poured into sex worker's pubic region for drinking purposes. Fuelled by Japan's economic growth in the 1960s, this practice was further evolved by the hot spring bathing (onsen) industry in the Ishikawa Prefecture where the erotic nature of nyotaimori was used as an advertising tactic by the hot spring resorts to attract male customers who were on company trips to the region. The nyotaimori practice dwindled as family and private trips to the onsen destinations became increasingly popular in the 1980s and it was subsequently adopted by catering and sex establishments as an exotic attraction.[3][4]

Due to the lack of primary sources, the misconceptions of nyotaimori's origin persisted when the practice became internationally known through popular culture.[5][6]


In traditional nyotaimori, the model is generally expected to lie still at all times and usually not talk with guests. The sushi is placed on sanitized leaves on the model's body to prevent skin-to-fish contact and on sufficiently flat areas of the body off which the sushi will not roll. Nyotaimori is considered an art form.[5][failed verification][7]

Usually champagne and sake are served in naked sushi restaurants. Guests must be respectful and observe the strictest decorum. Talking with the models is highly discouraged. Inappropriate gestures or comments are not tolerated and diners can only pick up sushi with chopsticks, although rules in some restaurants are less strict. For example, in some restaurants guests can nibble nori rolls off nipples if they choose.[5][8][better source needed]

Reception outside Japan

Guest eating sushi directly from a model's body at Burning Flipside event, USA, 2007
Guest eating sushi directly from a model's body at Burning Flipside event, USA, 2007

The practice is not free of criticism with some individuals voicing concerns using words such as decadence, humiliation, degradation, cruelty, antiquation, objectification and sexism.[9][10][11]

Several countries have banned the practice.[9] In 2005, China outlawed nyotaimori on naked bodies, condemning it due to public health reasons and moral issues.[12]

See also


  1. ^ Nyotaimori
  2. ^ Nantaimori
  3. ^ "日本人が抱く、裸体への悲しき郷愁「女体盛り」の深すぎる歴史を探る!". R-18. 16 May 2015. Retrieved 22 December 2015.
  4. ^ "【ニッポンの裏風俗】お手頃料金で遊べる温泉風俗". メンズサイゾー. 27 April 2012. Retrieved 22 December 2015.
  5. ^ a b c "Naked Sushi Makes Waves in Vancouver", Inside Vancouver, 6 September 2014.
  6. ^ Stainsby, Mia (29 August 2014). "Naked Sushi: eat but don't touch". Vancouver Sun.
  7. ^ "Your Fantasy Of Eating Sushi Off A Naked Woman In Vancouver Is Now A Reality". SuperVancouver. Archived from the original on 1 September 2014.
  8. ^ William-Ross, Lindsay (28 February 2017). "Naked Sushi still a thing you can do in Vancouver,". DailyHive.
  9. ^ a b Vipers, Gareth (1 June 2010). "The world's weirdest dining experiences". The Independent. p. 4. Archived from the original on 11 September 2014.
  10. ^ Strong, Jeremy (2011). "A Short Poetics of Cruel Food". Educated Tastes: Food, Drink, and Connoisseur Culture. Lincoln: University of Nebraska Press. pp. 168–189. ISBN 9780803219359.
  11. ^ Sen, Mayukh (18 October 2017). "Naked Sushi Brunch Cancelled Amid Allegations of Sexism". VICE.
  12. ^ Roberts, Christine (5 August 2012). "Nipples covered in wasabi? Sure! Florida patrons willing to drop at least $500 can have sushi served on prone body of nude model". New York Daily News.