In nyotaimori, a nude woman's body serves as a food plate.

Nyotaimori (女体盛り, 'serve (foods) on the female body'), often referred to as "body sushi", is the Japanese practice of serving sashimi or sushi from the naked body of a woman.[1] The less common male variant is called nantaimori (男体盛り).[2][3]


The origin of nyotaimori can be traced back to the food play of wakamezake (わかめ酒) performed in yūkaku during the Edo period, where sake would be poured into a Japanese sex worker's pubic region for drinking. Fuelled by Japan's economic growth in the 1960s, this practice was further evolved by the hot spring bathing (onsen) industry in the Ishikawa Prefecture where the erotic nature of nyotaimori was used as an advertising tactic by the hot spring resorts to attract male customers who were on company trips to the region. The nyotaimori practice dwindled as family and private trips to the onsen destinations became increasingly popular in the 1980s and it was subsequently adopted by catering and sex establishments as an exotic attraction.[4][5]

Due to the lack of primary sources, the misconceptions of nyotaimori's origin persisted when the practice became internationally known through popular culture.[6][7]


In traditional nyotaimori, the model is generally expected to lie still at all times and usually not talk with guests until the event is concluded even after all food is removed. The sushi is placed on sanitized leaves on the model's body to prevent skin-to-fish contact and on sufficiently flat areas of the body which the sushi will not roll off. In the Japanese style the geisha's body is fully naked except for traditional footwear and head dress. The Western style sometimes adds a genital covering such as a G-string. Nyotaimori is considered an art form.[6][failed verification][8]

Usually, champagne and sake are served in naked sushi restaurants. Guests must be respectful and observe the strictest decorum. Talking with the models is highly discouraged. Inappropriate gestures or comments are not tolerated and diners can only pick up sushi with chopsticks, although rules in some restaurants are less strict. For example, in some restaurants, guests can nibble nori rolls off nipples if they choose.[6][9][better source needed]

Reception outside Japan

Guest eating sushi directly from a model's body at Burning Flipside event (USA, 2007) in Western style nyotaimori with the model wearing a G-string

The practice has been criticized as being decadent, humiliating, degrading, cruel, antiquated, objectifying, and sexist.[10][11][12] Several countries have banned the practice.[10] In 2005, China outlawed nyotaimori on naked bodies, condemning it due to public health concerns and moral issues.[13]

See also


  1. ^ Bindel, Julie (12 February 2010). "'I am about to eat sushi off a naked woman's body'". The Guardian. UK.
  2. ^ Nigeria, Guardian (7 September 2019). "Nyotaimori: The Japanese Art Of Eating Food Off A Naked Body". The Guardian Nigeria News - Nigeria and World News. Retrieved 22 August 2023.
  3. ^ James, Lauren (17 October 2017). "Hong Kong 'naked sushi' event cancelled after online backlash". South China Morning Post.
  4. ^ "日本人が抱く、裸体への悲しき郷愁「女体盛り」の深すぎる歴史を探る!". R-18. 16 May 2015. Retrieved 22 December 2015.
  5. ^ "【ニッポンの裏風俗】お手頃料金で遊べる温泉風俗". メンズサイゾー. 27 April 2012. Retrieved 22 December 2015.
  6. ^ a b c "Naked Sushi Makes Waves in Vancouver" Archived 21 July 2020 at the Wayback Machine, Inside Vancouver, 6 September 2014.
  7. ^ Stainsby, Mia (29 August 2014). "Naked Sushi: eat but don't touch". Vancouver Sun.
  8. ^ "Your Fantasy Of Eating Sushi Off A Naked Woman In Vancouver Is Now A Reality". SuperVancouver. Archived from the original on 1 September 2014.
  9. ^ William-Ross, Lindsay (28 February 2017). "Naked Sushi still a thing you can do in Vancouver". DailyHive.
  10. ^ a b Vipers, Gareth (1 June 2010). "The world's weirdest dining experiences". The Independent. p. 4. Archived from the original on 11 September 2014.
  11. ^ Strong, Jeremy (2011). "A Short Poetics of Cruel Food". Educated Tastes: Food, Drink, and Connoisseur Culture. Lincoln: University of Nebraska Press. pp. 168–189. ISBN 9780803219359.
  12. ^ Sen, Mayukh (18 October 2017). "Naked Sushi Brunch Cancelled Amid Allegations of Sexism". VICE.
  13. ^ Roberts, Christine (5 August 2012). "Nipples covered in wasabi? Sure! Florida patrons willing to drop at least $500 can have sushi served on prone body of nude model". New York Daily News.