Tata Play
FormerlyTata Sky (2006–2022) and Digital Marketing (2006-2014)
Company typeJoint venture
IndustrySatellite television
Founded8 August 2006; 17 years ago (2006-08-08)
Defunct15 September 2014; 9 years ago (2014-09-15)
Area served
Key people
Harit Nagpal
(MD and CEO)
RevenueIncrease 4,741 crore (US$590 million) (2022)
Increase 69 crore (US$8.6 million) (2022)
Number of employees
SubsidiariesTata Play Fiber [1]

Tata Play is an Indian Subscription based Satellite television (DTH) service provider using MPEG-4 digital compression technology, transmitting using INSAT-4A GSAT-10 and GSAT24 satellites.[2] Incorporated in 2005, it currently offers 630+ channels, 543 SD channels and 91 HD channels and services, along with many other value added services. Tata Play is the largest DTH service provider in India.[3] As of March 2023, according to TRAI Tata Play serves 21.3 million subscribers which is 32.65% of total DTH users in India.[3]

Tata Play entered into an agreement with French firm Vantiva to supply 4K set top boxes from early 2015.[4] The company was formerly known as Tata Sky.


Tata Sky logo
Logo of former name (Tata Sky)

Tata Sky was a joint venture between the Tata Group and News Corporation, which owned 80% and 20% stakes respectively[5] until 2008, when Singapore-based Temasek Holdings picked up a 10% stake in Tata Play from the Tata Group. Tata Sky was incorporated in 2001, but launched services on 8 August 2006.[6]

Tata Sky's Holding company, 21st Century Fox, formerly owned an international group of DTH businesses that include Sky Italia in Italy and Sky UK in the United Kingdom. The company uses the Sky brand under a licence from Sky Group.[7]

Tata Sky partnered with Ericsson to launch the first Video on Demand (VOD) services in India in 2012.[8]

On 9 January 2015, Tata Sky became the first Indian DTH operator to offer 4K set-top-boxes to its consumers.[9][10][11]

On 20 March 2019, The Walt Disney Company completed acquisition of 21st Century Fox, making them their new 30% stakeholder, replacing 21st Century Fox.[12]

On 26 January 2022, Tata Sky was rebranded into Tata Play as the company decided to drop the 'Sky' brand name after 18 years.[13]

On 4 September 2022, Tata Sons and the Walt Disney Company India finally agreed to launch an initial public offering (IPO) for the company after multiple failed attempts in 2013, 2016 and 2019.[14] It has been reported that Disney may sell 10% of its current 30% share in order to abide by media cross-holding regulations, which limit broadcasters' equity in DTH companies to 20%.[15][16] However, in December 2022, reports came of Disney completely exiting the company.[17] Tata Sky is an Indian direct-to-home (DTH) television company, which offers over 600 channels and services.


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Tata Play was the second operator to launch DTH or direct-to-home services in 2006.[18] At that time, the company decided to use an ISRO satellite. In 2005, Tata Play signed a contract with ISRO for provision of satellite space on the INSAT-4A satellite.[19] In 2007, one year after the launch of the DTH player, Tata Play asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT-10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT-10 (CMS-01)was launched in September 2012, Tata Play has started utilising those transponders in March 2015.[20] The mission of INSAT-4A was over on 21 October 2019. Tata Play is using ISRO's GSAT-30 satellite which is a replacement satellite of INSAT-4A.Tata Play recently leased entire capacity of ISRO's GSAT-24 satellite for additional bandwidth [1]

Tata Play Binge+ Set-Top Box

Tata Play Binge+ Set-Top Box, formerly known as the Tata Sky Binge+ Set-Top Box, was introduced by Tata Play in December 2019. The device offers an integrated environment experience, combining traditional satellite television channels with popular Over-the-Top(OTT) streaming services like Amazon Prime Video, Apple TV+ and Netflix.[21] Operating on the Google Android TV platform, it provides access to a variety of apps and games. Additionally, the set-top box supports channels in 4K resolution, enhancing the visual experience for users.[22]

Awards and recognition

In March 2009, Tata Play became the first Indian DTH service provider to be awarded the ISO 27001: 2005 accreditation, the benchmark for information security.[23] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

See also


  1. ^ "Tata Play Fiber site". tataplayfiber.co.in. Retrieved 26 April 2023.
  2. ^ "Tata Sky on Insat 4A". LyngSat. Archived from the original on 9 August 2008. Retrieved 10 August 2008.
  3. ^ a b "The Indian Telecom Services Performance Indicators, January - March, 2023" (PDF).
  4. ^ PTI (4 July 2014). "TataSky to start 4K ultra HD beaming from next year – The Economic Times". Economictimes.indiatimes.com. Retrieved 28 October 2016.
  5. ^ "Tata Sky – Tata companies – Tata group". Tata.com. Retrieved 28 October 2016.
  6. ^ "TataSky to offer all channels and services free to all active users for 2 weeks on account of 10th Anniversary celebrations". Telecomtalk.info. 5 August 2016. Retrieved 28 October 2016.
  7. ^ "About Tata Sky DTH (India), its DTH services, DTH channels & DTH packages on offer". Tatasky.com. Retrieved 28 October 2016.
  8. ^ "Video On Demand". 2012. Archived from the original on 12 May 2019.
  9. ^ "TataSky launches country's first 4K set-top box". The Hindu. 10 January 2015. Retrieved 28 October 2016.
  10. ^ "Tata Sky launches India's first 4K set-top box with UHD capability | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 11 January 2015. Retrieved 28 October 2016.
  11. ^ "Tata Sky launches 4K UHD set-top in India, will cost Rs 6400 for new users – Tech2". Tech.firstpost.com. 12 January 2015. Archived from the original on 5 November 2016. Retrieved 28 October 2016.
  12. ^ "Disney's Acquisition of 21st Century Fox Will Bring an Unprecedented Collection of Content and Talent to Consumers Around the World". The Walt Disney Company. 19 March 2019.
  13. ^ Laghate, Gaurav (26 January 2022). "Tata Sky is now Tata Play, firm drops brand name after 18-year-run". The Economic Times. Retrieved 26 January 2022.
  14. ^ Laghate, Gaurav; Vijayraghavan, Kala. "Tatas, Walt Disney to finally launch Tata Play IPO". The Economic Times. Retrieved 5 September 2022.
  15. ^ Pinto, Viveat Susan (4 September 2022). "Disney likely to offload 10% stake in Rs 3,200-crore Tata Play IPO". www.business-standard.com. Retrieved 5 September 2022. Minixpress, Tata Sky is now Tata Play
  16. ^ "Disney India may sell 10% stake in Rs 3,200-crore Tata Play IPO: Report". TimesNow. 5 September 2022. Retrieved 5 September 2022.
  17. ^ Laghate, Gaurav (15 December 2022). "Disney looks to exit Tata Play, offload stake in IPO". mint. Retrieved 22 December 2022.
  18. ^ "Tata Play | Business | Tata group". www.tata.com. Retrieved 18 May 2023.
  19. ^ "TATA - STAR DTH venture signs lease agreement with ISRO | Tata Play". www.tataplay.com. Retrieved 18 May 2023.
  20. ^ "TATA Sky - Recharge / Packs / Pricing / Login / Issues & Problems / Channel list & Numbers". www.sonytvapps.com. Retrieved 18 May 2023.
  21. ^ Jha, Lata (12 September 2023). "Apple TV+ to be now available on Tata Play Binge". mint. Retrieved 4 October 2023.
  22. ^ "Tata Sky Binge+ set-top box to launch in India on December 16: Report". The Indian Express. 13 December 2019. Retrieved 4 October 2023.
  23. ^ "Tata Sky gets ISO 27001:2005 – BUSINESS". The Hindu. 21 March 2009. Retrieved 28 October 2016.