Decal Releasing, LLC
Company typeSubsidiary
IndustryFilm industry
FoundedFebruary 2021; 3 years ago (2021-02)
Area served

Decal Releasing, LLC, doing business as Decal, is an American independent film distribution company owned by Neon and Bleecker Street. It was launched in February 2021.


The distribution companies Bleecker Street and Neon had signed multi-year deals with Universal Pictures Home Entertainment for the home media releases of their films. When these deals came close to expiring, Bleecker Street and Neon collaborated to launch Decal in February 2021. The company's purpose is to distribute and handle the home entertainment releases for their films as well as the films from Greenwich Entertainment. Decal also has the ability to purchase third-party content for distribution. It is overseen by Neon's Andrew Brown and Bleecker Street's Kent Sanderson. Decal's team includes Sara Castillo as Senior Vice President (SVP) of Marketing and Distribution,[1] Ayo Kepher-Maat as SVP of Acquisitions, who works alongside Catillo to oversee day-to-day operations,[2] and Lilly Stuecklen as Distribution Manager.[3]

In March 2021, the company acquired the North American rights to Gaia, a South African horror-thriller.[4] In May 2021, Decal acquired Ride the Eagle, a comedy film starring Jake Johnson, D'Arcy Carden, J. K. Simmons, and Susan Sarandon; it was released the following month in 15 theaters and through on-demand.[5][6] In July, Decal purchased the rights to Recovery, a comedy from former Studio C cast members Mallory Everton, Stephen Meek, and Whitney Call.[7] The film was retitled Stop and Go and released on October 1, 2021, in select theaters and straight-to-video.[8] On October 18, Decal acquired the rights to The Last Victim, a thriller starring Ron Perlman, Ali Larter, and Ralph Ineson.[9] On October 26, Decal signed a multi-year deal to handle the home entertainment releases of all titles released by XYZ Films.[10]

In May 2022, the company acquired the rights to I'm Totally Fine and Abyzou from that year's Marché du Film.[11][12]



Release date Title Ref.
June 18, 2021 Gaia [4]
July 30, 2021 Ride the Eagle [5]
October 1, 2021 Stop and Go [8]
December 10, 2021 The Last Son [13]
May 13, 2022 The Last Victim [9]
November 4, 2022 I'm Totally Fine [11]
January 13, 2023 The Offering [12]
April 14, 2023 Perfect Addiction


  1. ^ D'Alessandro, Anthony (February 11, 2021). "NEON & Bleecker Street Launch Joint Home Entertainment Distribution Company DECAL". Deadline Hollywood. Archived from the original on March 26, 2021. Retrieved July 11, 2021.
  2. ^ Kay, Jeremy (March 25, 2021). "Neon-Bleecker Street distribution JV Decal hires Ayo Kepher-Maat as SVP". Screen Daily. Retrieved July 18, 2021.
  3. ^ Hipes, Patrick (March 25, 2021). "Neon And Bleecker Street Joint Venture Decal Adds Ayo Kepher-Maat To Exec Team". Deadline Hollywood. Retrieved July 18, 2021.
  4. ^ a b N'Duka, Amanda (March 5, 2021). "Decal Picks Up Horror Thriller Gaia Ahead Of SXSW Debut". Deadline Hollywood. Archived from the original on March 10, 2021. Retrieved July 18, 2021.
  5. ^ a b N'Duka, Amanda (May 18, 2021). "Decal Acquires Ride The Eagle Comedy Starring Jake Johnson, Susan Sarandon & J.K. Simmons". Deadline Hollywood. Archived from the original on May 19, 2021. Retrieved July 18, 2021.
  6. ^ Goldsmith, Jill (July 30, 2021). "Reviving Arthouse Scene Gets A Sci-Fi Twist With Winston Duke-Led Nine Days – Specialty Preview". Deadline Hollywood. Archived from the original on August 18, 2021. Retrieved August 18, 2021.
  7. ^ Donnelly, Matt (June 14, 2021). "Upstart Distributor Decal Takes U.S. Rights on SXSW Comedy Recovery (Exclusive)". Variety. Archived from the original on June 25, 2021. Retrieved July 18, 2021.
  8. ^ a b Lane, Carly (September 2, 2021). "Exclusive: Stop and Go Trailer Reveals a Love Letter to the Road Trip Comedy — in the Pandemic Era". Collider. Archived from the original on September 3, 2021. Retrieved September 3, 2021.
  9. ^ a b Grater, Tom (October 18, 2021). "Newly-Launched Distributor Decal Buys Ron Perlman Thriller The Last Victim". Deadline Hollywood. Retrieved October 18, 2021.
  10. ^ Wiseman, Andreas (October 26, 2021). "XYZ Domestic Distribution Sets Home Entertainment Output Deal With Decal". Deadline Hollywood. Retrieved October 26, 2021.
  11. ^ a b Grobar, Matt (May 26, 2022). "Decal Acquires Brandon Dermer's Sci-Fi Comedy I'm Totally Fine Starring Natalie Morales & Jillian Bell – Cannes". Deadline Hollywood. Retrieved May 31, 2022.
  12. ^ a b Grobar, Matt (May 31, 2022). "Decal Picks Up Millennium Media's Horror-Thriller Abyzou – Cannes". Deadline Hollywood. Retrieved May 31, 2022.
  13. ^ "Redbox Entertainment Sets December 10 Release Date for Western-Action Film The Last Son". Business Wire. September 16, 2021. Retrieved February 18, 2022.