Caffeinated drink mix sold by Gamma Radiation Labs
G Fuel |
| Type | Drink mix |
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| Manufacturer | Gamma Labs |
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| Country of origin | United States |
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| Introduced | 2012; 11 years ago (2012) |
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| Website | gfuel.com |
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G Fuel (stylized in all uppercase as G FUEL), is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.[1][2] It is marketed as a supplement for gaming that allegedly boosts focus and quickens reaction time.
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.[3]
Overview
Green Apple and Coconut energy formula packs
A G Fuel Watermelon tub and G Fuel Blue Ice tub
A serving of G Fuel contains 140 to 150 mg of caffeine.[4][5] G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,[6][7][8] game studios,[9][10] video game media companies,[11] and musicians, to create custom, promotional flavors.[12]
Controversy
In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have great enough lead content that warning labels were required, per California's Proposition 65.[13]
In June 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", after a company executive allegedly used a slur and made derogatory statements while on a team call.[14] G Fuel also banned users who mentioned the event from their Twitch live chat. Meanwhile, they have not made an official statement on the event.[15] Several content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.[16]
