TypeEnergy soft drink
Country of origin United States
Related productsVault

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "" was defunct for several years but was reactivated in 2011.

A Pepsi, Ireland based company, PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY has registered Josta as a soda and beer trademark in the US as of March 2023. No logo is yet shown.[3]


Josta used the slogan, "better do the good stuff now." In a commercial for Josta, an old man speaks to a younger man; the older man tells the younger man about his life as a youth, and how he wished he had more fun.[4]

Popular culture

A Josta drink appears in the 2021 Disney+ series Loki.[5]

An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla.


  1. ^ McLaren, Carrie (January 20, 1999). "Should I?". Retrieved June 6, 2011.
  2. ^ Leith, Scott (October 14, 2003). "Keeping Tab(s): Brands' fans loyal". The Atlanta Journal-Constitution.
  3. ^ "Save Josta Home Page". Archived from the original on April 23, 2014. Retrieved May 6, 2013.
  4. ^ Josta Archived 2014-12-15 at at
  5. ^ Bedard, Mike (2021-06-09). "The Loki Easter Egg That Will Delight '90s Kids". Retrieved 2021-06-09.