Josta
TypeEnergy soft drink
ManufacturerPepsiCo
Country of origin United States
Introduced1995
Discontinued1999
Related productsVault
Bawls
Surge
Jolt

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.[3]

Advertising

Josta used the slogan, "better do the good stuff now." In a commercial for Josta, an old man speaks to a younger man; the older man tells the younger man about his life as a youth, and how he wished he had more fun.[4]

Popular culture

A Josta drink appears in the 2021 Disney+ series Loki.[5]

An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla.

References

  1. ^ McLaren, Carrie (January 20, 1999). "Should I?". stayfreemagazine.org. Retrieved June 6, 2011.
  2. ^ Leith, Scott (October 14, 2003). "Keeping Tab(s): Brands' fans loyal". The Atlanta Journal-Constitution.
  3. ^ "Save Josta Home Page". savejosta.org. Archived from the original on April 23, 2014. Retrieved May 6, 2013.
  4. ^ Josta Archived 2014-12-15 at archive.today at snackmemory.com
  5. ^ Bedard, Mike (2021-06-09). "The Loki Easter Egg That Will Delight '90s Kids". Looper.com. Retrieved 2021-06-09.
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