Broadcast areaShreveport-Bossier City
Frequency93.7 MHz
BrandingKiss Country 93.7
AffiliationsCompass Media Networks
FoundedJuly 14, 1966 (57 years ago) (1966-07-14) (initial CP issued)
First air date
May 17, 1968
(56 years ago)
 (1968-05-17) (as KEEL-FM)
Former call signs
KEEL-FM (1968–1972)
KMBQ (1972–1986)
KITT (1986–2001)
Call sign meaning
Kiss (station branding)
Technical information[1]
Licensing authority
Facility ID46982
ERP100,000 watts
HAAT308 meters (1,010 ft)
Transmitter coordinates
32°40′39.00″N 93°55′41.00″W / 32.6775000°N 93.9280556°W / 32.6775000; -93.9280556
Public license information
WebcastListen Live

KXKS-FM (93.7 MHz, "Kiss Country 93.7") is a country-formatted radio station serving the Shreveport–Bossier City metropolitan area, licensed to Shreveport. A Townsquare Media station, it operates with an ERP of 100 kW from a transmitter in Mooringsport. Its studios are located on Westport Avenue in West Shreveport (one mile west of Shreveport Regional Airport), and are shared with its other five sister stations in the market.


Attention Misfts! – The launch of KEEL-FM

KEEL-FM had its original construction permit issued on July 14, 1966, as the FM counterpart of KEEL, which it has always been co-owned with.[2] In preparation of the new FM station's sign-on "around Jan. 1, 1969", construction began in October 1967 on a new 7,800-square-foot, three-story building in downtown Shreveport to house KEEL and KEEL-FM. The new building represented a $250,000 investment by KEEL's then-owner, Nashville-based LIN Broadcasting, who had acquired the AM station in 1962 and would be the FM station's founding owner.[3] A transmitter was originally located on 937 Stoner Street in the city of Shreveport, operating with 100 kW of power but from a 263-foot tower, a fraction of the height it operates from now.[2]

The station signed on for the first time on May 17, 1968, at 7:00 P.M., coinciding with the opening of the new studio building, which was six months ahead of the originally announced date.[4] The station originally broadcast a MOR format branded as "KEEL-FM Stereo 93.7"; it was described by the station as "bright, happy, exciting and very adult". A series of ads ran in local newspapers, informing potential listeners dissatisfied with other local stations in the area referred to as "misfits" and "the neglected majority", about the arrival of KEEL-FM.[5][6] The station's permanent license was granted on June 23, 1969.[2][7] In its early days, KEEL-FM broadcast Tulane Green Wave football games as a complement to the Arkansas Razorbacks games broadcast by KEEL.[8]

From easy listening to album rock – 93 KMBQ


  1. ^ "Facility Technical Data for KXKS-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ a b c FCC History Cards for KXKS-FM
  3. ^ "Building Site Work Begun By Station". The Shreveport Times. October 14, 1967. p. 27. Retrieved August 15, 2021.
  4. ^ "Grand Opening Held for New KEEL Building". Shreveport Journal. May 18, 1968. p. 9. Retrieved August 11, 2021.
  5. ^ "Attention Misfits! Your New Listening Habit Starts Tonight at 7:00 P.M. (advertisement)". Shreveport Journal. May 17, 1968. p. 38. Retrieved August 15, 2021.
  6. ^ "Get Happy Misfits! (advertisement)". The Shreveport Times. June 2, 1968. p. 124. Retrieved August 15, 2021.
  7. ^ "Permanent License for KEEL-FM Approved". Shreveport Journal. June 26, 1969. p. 20. Retrieved August 15, 2021.
  8. ^ "This Fall On KEEL Radio! (advertisement)". The Shreveport Times. August 27, 1971. p. 52. Retrieved August 15, 2021.