Broadcast areaKalamazoo-Battle Creek
Frequency103.3 MHz (HD Radio)
Branding103.3 KFR
FormatTop 40 (CHR)
SubchannelsHD2: WBXX simulcast (Urban AC)
AffiliationsCompass Media Networks
Westwood One
First air date
June 11, 1963 (as WELL-FM)
Former call signs
WELL-FM (1963-64)
Call sign meaning
Keener FouRteen
Technical information
Facility ID14658
ERP50,000 watts
HAAT147 meters
Translator(s)102.5 W273AR (Paw Paw, relays HD2)
WebcastListen Live

WKFR-FM (103.3 MHz), also known as KFR, is a top 40 (CHR) outlet serving the Kalamazoo, Michigan radio market. It broadcasts with an ERP of 50 kW in Battle Creek, Michigan and is owned by Townsquare Media.


The station began operations in June 1963 as WELL-FM at 96.5 MHz, duplicating the programming of then-sister WELL/1400 (now WBFN). In 1964 WELL-AM-FM became WKFR-AM-FM; the AM station became Top 40 rocker "Keener 14" while the FM station, which also moved to 103.3 Megahertz, programmed Beautiful Music. In 1972 WKFR changed its calls to WKNR after those calls were dropped by the former WKNR in Detroit, but the FM station remained WKFR-FM. By the end of the 1970s, WKFR-FM had evolved from "good music" to an adult contemporary format. In 1981 WKFR finally inherited the Top 40 format from WKNR and has had it ever since.

Logo under previous slogan

On August 30, 2013, a deal was announced in which Townsquare Media would acquire 53 Cumulus Media stations, including WKFR-FM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global are both controlled by Oaktree Capital Management.[1][2] The sale was consummated effective November 14, 2013.

Current Schedule Lineup

Mornings 5:30- 10 a.m.: Dana Marshall

Mid-days 10 a.m.-2 p.m.: Mark Frankhouse

Afternoons 2 p.m.-7 p.m.: Dave Benson

Nights 7 p.m.- Midnight: Pop Crush Nights with Kayla Thomas

Weekends: Marc Andrews / Backtrax USA with Kid Kelly / The Daly Download with Carson Daly


  1. ^ "Official: Cumulus Buys Dial Global, Spins Some Stations To Townsquare; Peak Stations Sold To Townsquare, Fresno Spun To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.
  2. ^ "Cumulus Makes Dial Global And Townsquare Deals Official". RadioInsight. August 30, 2013. Retrieved August 30, 2013.

42°21′22″N 85°20′28″W / 42.356°N 85.341°W / 42.356; -85.341