WBUF began streaming its programming on the Internet in mid-November 2006. The station has a HD 2 subchannel that airs religious programming from Family Life Network. WBUF also uses three FM translator stations: W239BA on 95.7 MHz in Niagara Falls, New York, W262CQ on 100.3 MHz in Lockport, New York and W291CN on 106.1 MHz in Buffalo. These three translators carry the Family Life Network programming by way of the WBUF-HD2 signal.
WBUF is a grandfathered "Superpower" Class B FM radio station, operating at 76,000 watts. Buffalo has three other superpower FM stations: WNED-FM, WDCX-FM and WBKV. Under current U.S. Federal Communications Commission rules, Class B FM's are not allowed to exceed 50,000 watts ERP. Because WBUF signed on in 1947, it was not subject to those restrictions on power. In fact, it once was powered at 92,000 watts, but because it moved its antenna some years ago, it reduced its power.
WBUF began broadcasting in 1947, among the earliest FM stations in Buffalo.
In the 1980s, the station featured a popular full service format of adult contemporary and oldies music presented by several well known Western New York on-air personalities including Stan Roberts and Fred Klestine, with its own local news bureau and branded as "FM 93".
1991: Mix 92.9 (Adult contemporary)
WBUF began this format at noon on April 2, 1991.
From early 1991 to 2005, WBUF had a history of short-lived and rapidly changing formats (usually failed attempts to challenge other more dominant stations in the market or adopt fad formats popular in the radio industry for brief periods of time), with the station typically changing formats every two years.
This format began on April 3, 1997, and was intended to challenge what was then WMJQ (now WTSS) with an edgier, slightly alternative-leaning sound.WTIC-FM morning show (Gary) Craig and Company was syndicated to WLCE, and later WBUF, for its morning show. The format lasted two years.
This format began at noon on June 23, 1999 and was the third time the WBUF call sign would be used by the station. Using the slogan "Buffalo's Dancin' Oldies", this disco-centric format was positioned to an older audience than urbansister stationWBLK and to directly challenge traditionally oldies-formatted WHTT (commercials advertising B92.9 mocked WHTT's music, using "Little Darlin'" by The Diamonds as an example, as music that put a person to sleep). As with other rhythmic oldies stations of the era, the format was short-lived; it lasted two years. Its end was marked with a stunt, playing the song "We Will Rock You" by Queen repeatedly for one day.
This format was a revival of WWKB's ill-fated "hot talk" format of the mid-1990s. The format was intended to challenge WGR and WBEN, as well as partially replace WNSA. With both drive blocks filled with hot talk hosts, the natural progression was to make WBUF a full-time talk outlet. With the region's best known hot talk host, J. R. Gach, working in Albany and unavailable, Brother Wease, from sister station WCMF in Rochester, was hired to fill the midday, while Tom Leykis and Loveline were given nighttime slots. The format ended after six months due to Wease developing nasal cancer preventing him from working both his Rochester and Buffalo shifts.
On May 16, 2005, WBUF flipped to an adult hits format, branded under the Jack FM name. Stern was the only host retained when CBS Radio, then the station's owner, dropped the talk format, as CBS burned off Stern's contract (their slogan even briefly being "Howard in the morning, playing what we want all day"). It was the first format in about 10 years not intended to directly compete with another station in the market. When Stern left terrestrial radio for Sirius Satellite Radio, he was not replaced on WBUF. Jack FM was, by far, the longest-running format in the station's recent history, lasting 15 years, longer than the previous six formats combined. Subsequent owners of WBUF, Regent Communications and Townsquare Media, continued to license the Jack FM format and did not share the same desire to flip the station's format every few years as previous owners CBS Radio and Infinity Broadcasting had done.
Similar to other Jack FM stations, WBUF had no live disc jockeys, carried no syndicated long-form or short-form programming, and carried no time-sensitive information (such as news, weather or sports), only interrupting its music for commercials, pre-recorded one-line jokes and station identification; this format was followed uniformly, 24 hours a day, 7 days a week. At first, 92.9 was one of the only Jack FM stations which didn't use Howard Cogan as the voice of Jack due to its proximity to Toronto's CJAQ-FM, which identified itself as 92.5 Jack-FM. Using Cogan would have most likely caused confusion with listeners due to the fact the two stations are so close on the FM dial. Until mid-April 2009, WBUF used voice talent Brad Davidorf, best known for his voice work on TBS. At that point, WBUF began using Howard Cogan as its imaging voice. Within two months of Cogan's employment on WBUF, CJAQ-FM dropped the Jack format and went back to the Top 40/CHR format known as "Kiss-FM" that Jack-FM replaced six years earlier.
2022: 92.9 WBUF, Buffalo's Real Rock (Active rock)
From 2020 to 2022, WBUF's playlist leaned toward a classic rock presentation billed as "Everything that Rocks", initially hoping to take advantage of on-air turmoil in the market's heritage classic rock station WGRF. When this was unsuccessful, on June 10, 2022, WBUF shifted its format from mainstream rock to active rock, branded as "92.9 WBUF, Buffalo's Real Rock". The station's airstaff (other than one daypart) and presentation did not otherwise change. There had been no major active rock station in Buffalo since WEDG shifted to alternative (itself prompted when previous alternative station WLKK, another station in Buffalo notorious for its frequent format changes, changed format to country music).