Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms.^[1]

Overview

Part of a series on
Behavioural influences
Fields of study
Obedience Compliance Disobedience Group influences Social perception
Topics
Attribution theory Cognitive dissonance theory Self-perception theory Stereotyping Social and cultural norms
v t e

Companies that engage in the influence-for-hire industry range from content farms to high end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration.^[2] However many of the clients in the influence-for-hire industry are countries or countries acting through proxies.^[1] They are often located in countries with less expensive digital labor.^[3]

History

In May 2021, Facebook took a Ukrainian influence-for-hire network offline. Facebook attributed the network to organizations and consultants linked to Ukrainian politicians including Andriy Derkach.^[4][5]

During the COVID-19 pandemic state sponsored misinformation was spread through influence-for-hire networks.^[6]

In August 2021, a report published by the Australian Strategic Policy Institute implicated the Chinese government and the ruling Chinese Communist Party in campaigns of online manipulation conducted against Australia and Taiwan using influence-for-hire.^{[7][8][9][10]}