|Headquarters||Makati City, Philippines|
|Picture format||480i (SDTV)|
|Owner||Solar Entertainment Corporation|
Front Row Channel
|Launched||November 1, 2005|
|Digital (Mega Manila)||Channel 21 (515.143MHz; LCN 21.09) |
(Digital test broadcast)
Shop TV is a 24-hour shopping related TV channel owned by Solar Entertainment Corporation. Aside from its dedicated channel, Shop TV also airs through SolarFlix.
The idea for a 24/7 shopping channel in the Philippines was not as ubiquitous as it is today. It all began when a family of entrepreneurs decided to take a risk in October 2003, and introduced the concept of home shopping networks to the Philippine market.
Initially, ShopTV of Home Shopping Network aired for 12 hours daily starting last November 2005. It expanded its coverage to 24/7 airing by August 2006.