Greg Joswiak
EducationB.S., University of Michigan, 1986 (Computer Engineering)
Occupation(s)Senior Vice President, Worldwide Marketing[1]
EmployerApple Inc.[2]

Greg "Joz" Joswiak is an American business executive who is the senior vice president of worldwide marketing at Apple Inc.[3][2] He replaced Phil Schiller, who served in a similar role, in 2020.[1][3] As lead marketer for the company, he oversees marketing of iPads, iPhones, MacBooks and services such as Apple TV+.[4] Per Apple, Joswiak "played a pivotal role in developing and launching the original iPod and iPhone".[5]

Early life and career

Joswiak graduated with a degree in Computer Engineering from the University of Michigan in 1986.[6] In June 1986, he joined Apple where he worked on early Macintosh computers and supported third-party developers for the Mac platform.[6] Joswiak has worked on marketing for the iPod, iPhone and iPad products.[3]


  1. ^ a b Clover, Juli (4 August 2020). "Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP". MacRumors. Retrieved 3 October 2023.
  2. ^ a b Sykes, Tom (24 September 2023). "Tim Cook and Greg Joswiak open Apple Fifth Avenue for iPhone 15 launch". The Apple Post. Retrieved 3 October 2023.
  3. ^ a b c Horwitz, Jeremy (4 August 2020). "Apple replaces key marketing SVP Phil Schiller with Greg Joswiak". VentureBeat. Retrieved 3 October 2023.
  4. ^ Swant, Marty. "World's Most Influential CMOs 2021". Forbes. Retrieved 2022-01-10.
  5. ^ "Phil Schiller advances to Apple Fellow". Apple, Inc. Retrieved 2022-01-10.
  6. ^ a b "Apple Leadership | Greg "Joz" Joswiak". Apple, Inc. Retrieved 2022-01-10.