This list is incomplete; you can help by adding missing items. (August 2022)
The Yerba Buena Center for the Arts's exterior prepared in anticipation for the March 2, 2011 unveiling of Apple's iPad 2

Apple Inc. has announced major new and redesigned products and upgrades through press conferences, while minor updates often happen through press releases on Apple Newsroom. The press conferences have historically garnered a significant following in traditional and online media.[1] The detailed agenda of the event is often kept as a secret to create buzz, and only unveiled during the event, though event taglines sometimes give hints.[2] These events are usually streamed live on Apple's website and, in recent years, YouTube channel. Video replays of most Apple events since 2007 are available on Apple's "Apple Events" podcast.[3]

Apple has often announced new products at the annual Apple Worldwide Developers Conference (WWDC), despite it being mainly software-focused.

Apple has held events at the following venues:

1984

Macintosh event (January 24, 1984)

The Macintosh was shown to shareholders at the Flint Center in Cupertino.[4][5]

Macintosh event (Boston Computer Society)

The Macintosh was shown for a second time less than a week after the first event.[4]

Apple II Forever Event

The Apple II Forever Event was in April. Apple introduced the Apple IIc.[6]

1997

MacWorld Expo and NeXT technology announcement

Gil Amelio announced that Apple would be integrating operating system technology from NeXT Software into future Apple operating systems. (Apple had purchased NeXT a few weeks beforehand.) Steve Jobs spoke about the technology NeXT was bringing to Apple.[7]

1998

Seybold Seminars New York 1998

Steve Jobs introduced the first Apple Studio Display.[8] It was Apple's first desktop monitor to use LCD technology instead of CRT technology.

May 1998 Event

Steve Jobs introduced the original iMac.[9] The event was held at the Flint Center.[9]

1999

WWDC 1999

WWDC 1999 was held in May 1999.[10]

Macworld Expo NY '99 (July 21, 1999)

Macworld New York 1999 was in July.[10] Apple launched the iBook with optional wireless networking.[11][12]

Seybold 1999

Seybold 1999 was held in the late summer.

Steve Jobs announced the PowerPC G4 chip, the Power Mac G4 and the first Apple Cinema Display, a 22-inch LCD display.[13][14][15]

Apple special event (October 5, 1999)

The event was held at the Flint Center. Mac OS 9 was shown, the iMac DV was unveiled, and iMovie was introduced.[16][17] A significant proportion of the audience was made up of Apple employees.

2000

There were multiple Macworld events in 2000:

Macworld 2000 (San Francisco)

Macworld 2000 was held on January 5, 2000, in San Francisco.[18]

Macworld 2000 in San Francisco featured the unveiling of the new "Aqua" user interface and "Quartz" graphics engine of Mac OS X, and Jobs' announcement that its first version would be released in January 2001 after a final preview release.[19][20] Jobs also announced that he had been promoted to full-time CEO of Apple.[21]

Macworld Expo, New York — July 19, 2000

Apple launched new displays, including a new version of the 22-inch Cinema Display that had an Apple Display Connector (ADC) connector.

2001

Macworld 2001 (San Francisco)

2002

Macworld 2002 San Francisco (January 7, 2002)

Steve Jobs announced:

During the keynote, there was a demonstration of new versions of Adobe software including Adobe Illustrator and Adobe Photoshop.[29]

The keynote was announced to be streamed live over the internet via QuickTime.[30][31]

The iMac G4 was leaked the night before the event from Time Magazine.[32]

Macworld 2002 New York (July 17, 2002)

Steve Jobs introduced:

Apple Expo 2002, Paris (September 10, 2002)

Much of the keynote consisted of a demo of Apple's new Mac OS X v10.2 operating system. It was announced that as of January 2003 all new Mac models would boot only into Mac OS X.[34] Steve Jobs also overviewed iCal and iSync and announced the availability of iCal on that day.

2003

Macworld 2003 San Francisco (January 20, 2003)

Steve Jobs demoed iLife and introduced the 17-inch PowerBook G4.[35]

WWDC 2003 (June 23, 2003)

Steve Jobs introduces XCode and the Power Mac G5.[36]

Apple Expo Paris 2003 (September 16, 2003)

Steve Jobs announced:

2004

Macworld 2004

Macworld 2004 was held in San Francisco.

Music Event London (June 15, 2004)

Steve Jobs announced that the iTunes music store would expand to Europe.[40]

WWDC 2004 (June 28, 2004)

New Cinema Displays with DVI connectors were announced. Mac OS X Tiger was also announced.[41]

Music Event (October 26, 2004)

Steve Jobs introduced the iPod Photo line and a U2 iPod.[42]

2005

Macworld 2005 (January 2005, San Francisco)

The iPod Shuffle was announced.[43]

The Mac Mini, iLife '05, and iWork were announced.[44]

Steve Jobs announced that Apple sold more than 4.5 million iPods in the 2004 holiday quarter, compared to 733,000 iPods in the 2003 Holiday quarter.[45]

At the event, Steve Jobs referred to 2005 as the "year of HD video editing."[46]

WWDC 2005 (June 6–10, 2005)

After a basic market update, Jobs announced that Apple would transition the Macintosh platform to Intel x86 processors after using PowerPC for more than a decade. The keynote featured developers from Wolfram Research, who discussed their experience porting Mathematica to Mac OS X on the Intel platform. The conference consisted of 110 lab sessions and 95 presentation sessions, while more than 500 Apple engineers were on site alongside 3,800 attendees from 45 countries. The band The Wallflowers played at the Apple campus.

Apple music event, September 7, 2005

The event was at the Moscone Convention Center in San Francisco.[47]

Steve Jobs announced:

Jobs also announced that the Harry Potter series of books would be available on the iTunes store as audiobooks.[50]

Kanye West gave a performance.[47][48][51] His performance was given after the product announcements.[52] He performed Gold Digger and one other song.[53] The performance was later removed from Apple's online Quicktime stream.[54]

Apple special event, October 2005

Steve Jobs announced:

2006

Macworld 2006 (January 10, 2006)

Apple introduced its first Intel-based computers, the iMac and MacBook Pro. Apple also announced new versions of iLife and iWork: iLife '06 and iWork '06. Apple released the first universal binary version of Mac OS X on the same day (version 10.4.4).[55]

Apple special event (February 28, 2006)

At the Apple Special Event on February 28, 2006, Steve Jobs announced the iPod Hi-Fi speaker system at the Town Hall conference center in Cupertino.

WWDC 2006 (August 7–11, 2006)

In 2006, Steve Jobs once again delivered the keynote presentation at the WWDC, which was held from August 7 to August 11 in Moscone Center West, San Francisco. The Mac Pro was announced as a replacement for the Power Mac G5, which was Apple's prior pro desktop computer and the last remaining PowerPC-based Mac. The standard Mac Pro featured two 2.66 GHz dual core Xeon (Woodcrest) processors, 1 GB RAM, 250 GB hard drive, and a 256 MB video card. An Xserve update, based on the dual core Xeons, was also announced. Redundant power and Lights Out Management were further product improvements to Apple's server lineup. While certain key Mac OS X improvements were undisclosed, there were 10 improvements in the next iteration, Mac OS X Leopard (10.5), including: full 64-bit app support, Time Machine, Boot Camp, Front Row, Photo Booth, Spaces (Virtual Desktops), Spotlight enhancements, Core Animation, Universal Access enhancements, Mail enhancements, and Dashboard enhancements (including Dashcode), and iChat enhancements. Along with the Leopard features that were announced, a major revision to the Mac OS X Server product was announced. New features to the Server included: a simplified set-up process, iCal Server (based on the CalDAV standard), Apple Teams (a set of web-based collaborative services), Spotlight Server, and Podcast Producer. The 2006 WWDC attracted 4,200 developers from 48 countries, while there were 140 sessions and 100 hands-on labs for developers. More than 1,000 Apple engineers were present at the event, and the DJ BT performed at the Apple Campus in Cupertino.[citation needed]

Apple special event (September 12, 2006)

The event was titled, "It's Showtime". Apple announced the Apple TV (code-named iTV at the time), along with refreshes to the iPod line, including the 2nd generation iPod nano and a revised iPod Shuffle.[56][57]

2007

Macworld Conference & Expo San Francisco 2007 (Tuesday, January 9, 2007)

Venue: Moscone West, San Francisco, California

Host: Steve Jobs, Apple's CEO

Presenters:

Podcast Episode Description: "Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2007 with a keynote address from San Francisco's Moscone West. Check out the exciting new developments at Apple, which include the addition of Paramount movies to iTunes, Apple TV, which allows you to wirelessly play all of your iTunes content from your Mac or PC on your television, and the pioneering iPhone. This revolutionary product is a widescreen iPod with touch controls, a mobile phone, and an Internet communications device all in one."[58]

Notable Information:

The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[59]

WWDC 2007 (June 11–15, 2007)

WWDC 2007 was held from June 11 to June 15. During the event, Apple announced the release of iPhone OS 1, as well as iPhone (1st generation).

Special Event 2007 (August 7, 2007)

Apple presented the first iMacs made from aluminum instead of plastic.[60][61][62] The Mac Mini was also refreshed.[63] iLife '08 and iWork '08 were also announced.[64][65]

Apple music event 2007 (September 5, 2007)

The event was called "The Beat Goes On". Apple announced the first generation iPod touch.[66] The iPod nano 3rd generation was also announced.

2008

Macworld Conference & Expo San Francisco 2008 (Wednesday, January 16, 2008)

Venue: Moscone West, San Francisco, California

Host: Steve Jobs, Apple's CEO

Presenters:

Podcast Episode Description: "Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2008 with a keynote address that covers exciting developments at Apple, including the MacBook Air and the addition of movie rentals to iTunes and on Apple TV."[67]

Notable Information:

iPhone Software Roadmap Event (March 6, 2008)

Apple announced push technology in iPhone OS, the iPhone SDK and iPhoneOS 2.0.[68]

WWDC 2008 (June 9–13, 2008)

Announcements at the keynote included the App Store for iPhone and iPod Touch, the stable version of the iPhone SDK, a subsidized 3G version of the iPhone for Worldwide markets, version 2.0 of iPhone OS, Mac OS X Snow Leopard (10.6), and the replacement/rebranding of .Mac as MobileMe.[69]

Apple special event (September 9, 2008)

Updates on iTunes and music from Jobs, retirement of the larger form-factor iPod Classic with hard drive capacity increased on the remaining iPod Classic, and a new iPod Nano. At this event Jobs also joked "the reports of my death are greatly exaggerated".[70]

Apple special event (October 14, 2008)

The Unibody Macbook Pro was announced.[71]

A teaser for the event had the title "The spotlight turns to notebooks."[72]

2009

Macworld SF 2009

Phil Schiller presented the event. Steve Jobs was not at the event.[73]

WWDC 2009 (June 8–12, 2009)

Announcements at the keynote included the release of the iPhone OS 3.0 software announced to developers in March, a demonstration of Mac OS X Snow Leopard (10.6), the new 13" MacBook Pro, updates to the 15" and 17" MacBook Pros, and the new iPhone 3GS.

Apple special event (September 9, 2009)

Announcements at the keynote included the release of iTunes 9, ability to purchase Ringtones for iPhone, iTunes LP, the 5th-generation iPod nano, 3rd-generation iPod touch, and a thinner 160GB 6th-generation iPod classic.

2010

Apple special event (January 27, 2010)

The iPad was announced on January 27, 2010, by Steve Jobs at an Apple press conference at the Yerba Buena Center for the Arts in San Francisco.[74][75]

Jobs later said that Apple began developing the iPad before the iPhone,[76][77][78] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone.[79] The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.[80]

Apple special event (April 8, 2010)

Steve Jobs presented the event. Apple revealed iOS 4 (then known as iPhone OS 4).[81] In Apple's description, it includes "over 100 new user features for iPhone and iPod Touch owners to enjoy. And for developers, a new software development kit (SDK) offers over 1500 new APIs to create apps that are even more powerful, innovative, and amazing."[3]

WWDC 2010 (June 7–11, 2010)

On June 7, 2010, Jobs announced the iPhone 4. Also, iPhone OS was renamed to iOS. The FaceTime and iMovie app for iPhone applications were also announced.

Apple special event (September 1, 2010)

Steve Jobs opened iOS 4.1, iOS 4.2 Preview, 4th gen Shuffle, 6th gen Nano, 4th gen iPod Touch, iTunes 10 with Ping. and 2nd gen Apple TV.

Apple's 'Back to the Mac' event (October 20, 2010)

A preview of Mac OS X Lion was shown, featuring updated design elements that took inspiration from the iPad.[82] Steve Jobs opened the event.

iLife '11 was announced, featuring updated versions iPhoto, iMovie, and Garageband. Gerhard Lengeling, Senior Director of Music Creation Applications at Apple helped to give a demo of the new version of Garageband. iLife '11 was announced to be free with every new Mac, and $49 for existing Macs.

Attention was given to FaceTime; Steve Jobs announced that Apple had shipped 19 million FaceTime-capable devices (iPod touches and iPhones) since June 2010, when FaceTime was first launched. FaceTime for the Mac was announced.

2011

Apple special event (March 2, 2011)

Apple sent invitations to journalists on February 23, 2011, for a media event on March 2.[83] Apple CEO Steve Jobs revealed the iPad 2 device at the Yerba Buena Center for the Arts on March 2, 2011, despite being on medical leave.[84][85]

WWDC 2011 (June 6–10, 2011)

Mac OS X Lion, iOS 5, the cloud service iCloud and iTunes Match were announced.

This keynote was not streamed live.[citation needed]

Steve Jobs opened the event. Phil Schiller covered new features of Mac OS X Lion such as new multitouch scrolling and a change in how full-screen applications could be handled. It was the last event to be held by Steve Jobs.

Apple special event (October 4, 2011)

On October 4, 2011, Apple held a media event in which it introduced Find My Friends, refreshed the iPod Nano and iPod Touch, and revealed the iPhone 4s with its all-new Siri voice assistant. The event was led by Tim Cook.

2012

Apple special event (March 7, 2012)

On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the iPad.[86][87][88][89] It was also rumored that Apple might release a new television set top box.[90] The announcement affected the tablet resale market,[91] and Apple's stock price reached a record closing figure on the same day that the Dow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the Global Financial Crisis.[92] (Apple is not a Dow Jones component.)

The keynote began 10 AM PST (18:00 UTC) with Cook introducing iOS 5.1, a Japanese version of Siri, and the 3rd generation Apple TV before the 3rd generation iPad.[93] Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[94]

WWDC 2012 (June 11–15, 2012)

WWDC 2012 was held in Moscone Center West from June 11 to June 15. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30 am Eastern Time on Wednesday April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted the launch of Apple Maps, and also announced new models of the MacBook Air and MacBook Pro including one with Retina Display. Apple also showcased OS X Mountain Lion and iOS 6.

In prior years, attendees were required to be at least 18 years old. In 2012, Apple changed this requirement to at least 13 years after a minor who was "accidentally" awarded a student scholarship in 2011 successfully petitioned Tim Cook to retain the award[citation needed]. Despite the change, Beer Bash attendees were still required to be 18 years old, and 21 years old to consume alcohol, in accord with local and federal laws. Neon Trees performed at the WWDC Bash.

This keynote was streamed live exclusively on iOS devices and OS X, through the Safari web browser on June 11, 2012.

Apple special event (September 12, 2012)

Phil Schiller, Apple's senior vice president of worldwide marketing, took the wraps off the new iPhone for press gathered at the company's San Francisco event, calling the device "the most beautiful product we've ever made, bar none." The iPhone 5 is made entirely of glass and aluminum, Schiller said, adding that the "exacting level of standards" exhibited by the phone is Apple's best hardware engineering to date.

It's the thinnest and lightest iPhone, at 7.6mm thin, and 112 grams. Schiller said those measurements make it the world's thinnest smartphone. The iPhone 5 was also volumetrically smaller than the previous model, the iPhone 4S.[citation needed]

Apple special event (October 23, 2012)

On October 23, Apple CEO Tim Cook unveiled the new iPad Mini, fourth generation iPad with Retina display, new iMac, and the 13-inch MacBook Pro with Retina display.

2013

WWDC 2013 (June 10–14, 2013)

In 2013, WWDC 2013 was held from June 10 to June 14 at Moscone West in San Francisco – the same venue as in previous years.[95][96] Tickets went on sale at 10 am PDT on April 25, 2013,[95][96] selling out within 71 seconds (1 minute and 11 seconds).[97] Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.[98] Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.[98] In the keynote, Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio.[99] Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens.

This keynote was streamed live on June 10, 2013.

Apple special event (September 10, 2013)

Apple announced the iPhone 5C and iPhone 5S during a media event called "This should brighten everyone's day."[100] at its Cupertino headquarters on September 10, 2013.[101][102] While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013.[103] While most of the promotion focused on Touch ID, the 64-bit Apple A7 was also a highlight during the event:

"This is the first-ever 64-bit processor in a phone of any kind. I don't think the other guys are even talking about it yet. Why go through all this? The benefits are huge. The A7 is up to twice as fast as the previous-generation system at CPU tasks, and up to twice as fast at graphics tasks, too."

— Phil Schiller, Apple keynote at 4 Infinite Loop on September 10, 2013[104]

Schiller then showed demos of Infinity Blade III to demonstrate the A7's processing power and the iPhone 5S camera using unretouched photographs.[105] The release of iOS 7 on September 18, 2013, was also announced during the keynote.[105]

Apple special event (October 22, 2013)

Apple held a second Fall event in 2013 under the name of "We still have a lot to cover".[106] This event saw the unveiling of the iPad Air, the second-generation iPad mini with Retina display, and updates to the MacBook Pro line. Tim Cook also announced that OS X Mavericks would be available for free.

2014

WWDC 2014 (June 2–6, 2014)

At Moscone West, Apple presented the new version of OS X named Yosemite as well as the new iOS version, iOS 8. The biggest news however was the completely new programming language for Mac and iOS called Swift.[107]

This keynote was streamed live on June 2, 2014.

Apple special event (September 9, 2014)

Presented on the "Wish we could say more" event was the most anticipated[108] iPhone 6 and 6 Plus as well as a new payment system called Apple Pay. Also, the Apple Watch, the company's first smartwatch, was introduced. The event took place at Flint Center, in Cupertino.

Apple special event (October 16, 2014)

Apple's "It's been way too long" media event took place on October 16, 2014.[109] The company used this event to unveil the iPad Air 2, iPad mini 3, and an updated iMac with a 5K Retina Display.

This keynote was streamed live on October 16, 2014.

2015

Apple special event (March 9, 2015)

Apple Special Event 2015 had the tagline "Spring Forward" and was broadcast live from Cupertino on Apple's website on March 9, 2015. It announced the release date and pricing for the anticipated Apple Watch, the MacBook's fourth redesign and iOS 8.2's same day release.[110] Apple also announced ResearchKit, a library designed to enable researchers to make study applications where participants can download them on their phones, electronic enroll & consent, and send survey and sensor data. Five launch studies were introduced, including My Heart Counts, which enrolled over 11,000 participants in a single day.[111]

WWDC 2015 (June 8–12, 2015)

WWDC 2015 was held from June 8 to June 12 in Moscone Center West in San Francisco. The major announcements were the new features of iOS 9, the next version of OS X called OS X El Capitan, the first major software update to the Apple Watch, the June 30 debut of Apple Music, and news that the programming language Swift was becoming open-source software supporting iOS, OS X, and Linux. The Beer Bash was held at the Yerba Buena Gardens on June 11. Walk the Moon performed there.

This keynote was streamed live on June 8, 2015.

Apple special event (September 9, 2015)

The "Hey Siri, give us a hint" event[112][113] was held at the 7,000-seat Bill Graham Civic Auditorium in San Francisco. Apple announced and previewed watchOS 2 with native apps; the long-anticipated Apple TV update - with App Store, Siri Remote and tvOS; iPhone 6S and iPhone 6S Plus with the Apple A9, 3D Touch, 12MP camera; iOS 9 update coming September 16; and iPad Mini 4 together with iPad Pro with 12.9" Retina display, optional keyboard/cover, and the Apple Pencil stylus. OneRepublic performed at the event.[114]

This keynote was streamed live on September 9, 2015. For the first time, Windows users were able to watch it live using Microsoft Edge, the native Windows 10 browser.

2016

Apple special event (March 21, 2016)

Apple invited the press media for its event "Let us loop you in" on March 21, 2016, in their own theatre "Town Hall" (at 1 Infinite Loop).[115] iPad Pro (9.7-inch), the first-generation iPhone SE, CareKit and updates to Apple Watch, HealthKit, ResearchKit and tvOS were released.

WWDC 2016 (June 13–17, 2016)

Apple invited the press media and developers for its event on June 13, 2016, at Moscone West to unveil new versions of iOS, watchOS, tvOS, and macOS, a revamped Apple Music design, and the Swift Playgrounds app - a learning tool for programming.

This keynote was streamed live on June 13, 2016.

Apple special event (September 7, 2016)

Apple hosted a media event on September 7, 2016, with the invitation's tagline "See you on the 7th".[116] iPhone 7 and 7 Plus were announced at the event along with Apple's new wireless AirPods. iOS 10, watchOS 3 and tvOS 10 were released six days later. Sia performed at the event.[117]

Apple special event (October 27, 2016)

Apple hosted another media event on October 27, 2016, with the tagline "hello again".[118] A new generation of MacBook Pro and a new TV app was announced at the event.

2017

WWDC 2017 (June 5–9, 2017)

The 2017 Apple WWDC was held from June 5 to June 9 in San Jose, California, at its Convention Center. There were multiple hardware announcements at the event. Software announcements included iOS 11, watchOS 4, tvOS 11 and macOS High Sierra. An all-new second generation iPad Pro model was introduced with thinner bezels and a 10.5-inch screen size. It acquired many of the specs from the iPhone 7 and an A10X chip. The iPad Pro 12.9-inch was also refreshed with updated internals. Apple previewed several new Mac models, such as the MacBook, MacBook Pro, iMac, and an all-new iMac Pro. Apple's final announcement was HomePod. Next event is WWDC 2018.

Apple special event (September 12, 2017)

Apple hosted a media event on September 12, 2017, with the tagline "Let's meet at our place". The tagline was a reference to Apple holding its first-ever event at the newly completed Steve Jobs Theater in the Apple Park campus.[119] At the event, Apple Watch Series 3, Apple TV 4K, iPhone 8 and 8 Plus, and iPhone X were announced at the event. iOS 11, watchOS 4 and tvOS 11 were released a week later.

2018

Apple special event (March 27, 2018)

Apple hosted a media event on March 27, 2018, at the Lane Technical College Prep High School in Chicago.[120] The 2018 iPad was announced at the education-focused event.[121]

WWDC 2018 (June 4–8, 2018)

WWDC 2018 was held from June 4 to June 8 at the San Jose Convention Center in California.[122] The announcements at the event included iOS 12, macOS Mojave, watchOS 5, and tvOS 12.[123] Panic! at the Disco performed at the Bash at Discovery Meadow Park.

Apple special event (September 12, 2018)

Apple hosted another media event on September 12, 2018, with the tagline "Gather round". It was held at the Steve Jobs Theater in the Apple Park campus. The Apple Watch Series 4, the iPhone XS and XS Max, and the iPhone XR were announced at the event. iOS 12, watchOS 5 and tvOS 12 were released five days later.

Apple special event (October 30, 2018)

Apple hosted another media event on October 30, 2018, with the tagline "There's more in the making." It was held at the Brooklyn Academy of Music in Brooklyn, New York City.[124] The new MacBook Air 2018 model, Mac Mini 2018 model, and the 11-inch and 12.9-inch third generation iPad Pro were announced at the event.

The event closed with a live performance of Lana Del Rey singing How to Disappear and an edited version of Venice Bitch from her upcoming album Norman Fucking Rockwell![125]

2019

Apple special event (March 25, 2019)

Apple hosted a media event on March 25, 2019, with the tagline "It's show time." It was held at the Steve Jobs Theater in the Apple Park campus.[126][127] Apple News+, Apple Card, Apple Arcade and Apple TV+ were announced at this event.

WWDC 2019 (June 3–7, 2019)

WWDC 2019 was held from June 3 to June 7 at the San Jose Convention Center in California.[128][129] At the keynote that kicked off the event, Apple announced iOS 13, iPadOS, macOS Catalina, tvOS 13, watchOS 6, a redesigned Mac Pro, the Pro Display XDR,[130] and the new SwiftUI framework.

WWDC19 hosted over 5,500 attendees, including 350 winners of Apple's student challenge. For the latter, a separate "Scholarship Kickoff" was organized on June 2, before the conference start.

Weezer performed at the "Bash" meetup organized as part of WWDC at Discovery Meadow (located about half a kilometer from the convention center).

Apple special event (September 10, 2019)

Apple hosted a special event on September 10, 2019, with the tagline "By innovation only." It was held at the Steve Jobs Theater in the Apple Park campus. Apple TV+ updates, Apple Watch Series 5, iPhone 11, iPhone 11 Pro and 11 Pro Max, and the 7th generation iPad were announced at the event. iOS 13 and watchOS 6 were released nine days later. iPadOS and tvOS 13 were also released the following five days.

The event was streamed live on YouTube for the first time, in addition to the usual streaming on Apple's website and through an Apple TV channel.

2020

WWDC 2020 (June 22–26, 2020)

WWDC 2020 was held from June 22 to June 26. Due to the COVID-19 pandemic, the entire event took place as a virtual conference for the first time.[131] The announcements at the online special event keynote on June 22 included iOS 14, iPadOS 14, watchOS 7, tvOS 14, macOS Big Sur and the Mac transition to Apple silicon. The keynote was recorded at Apple Park in Cupertino, California.

Apple event (September 15, 2020)

An Apple Event was held on September 15, 2020, with the tagline "Time flies."[132] It took place as a virtual event, pre-recorded at Apple Park. Amongst the many announcements include the Apple Watch Series 6, the Apple Watch SE, the fourth-generation iPad Air, and the eighth-generation iPad. iOS 14, iPadOS 14, watchOS 7 and tvOS 14 were released a day later.[133]

Apple event (October 13, 2020)

An Apple Event was held on October 13, 2020, with the tagline "Hi, Speed." It also took place as a virtual event at Apple Park, just like the previous one held on September 15. The HomePod mini, iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max were announced at the event. Preorders for iPhone 12 and iPhone 12 Pro began on October 16 and shipping began on October 23. The iPhone 12 mini and iPhone 12 Pro Max were available for preorder on November 6, and started shipping on November 13. Verizon CEO Hans Vestberg appeared alongside Tim Cook to discuss 5G.[134][135][136]

Apple event (November 10, 2020)

An Apple Event was held on November 10, 2020, with the tagline "One more thing." It also took place as a virtual event at Apple Park, just like the previous two held on September 15 and October 13. It focused on the Apple M1, the new Apple silicon chip,[137] and the new Apple silicon-powered models of the MacBook Air,[138] Mac mini,[139] and 13" MacBook Pro.[140] macOS Big Sur was released two days later.[141] John Hodgman appeared in a cameo at the end of the event.

2021

Apple event (April 20, 2021)

An Apple Event was held on April 20, 2021, with the tagline "Spring Loaded." It also took place as a virtual event at Apple Park, just like the previous three held on September 15, October 13 and November 10, 2020. It revealed a new iPad Pro and iMac with the Apple M1 chip, Apple TV 4K, AirTag, and a new purple color option for iPhone 12 and 12 Mini, and announced new features for iOS 14.7.

WWDC 2021 (June 7–11, 2021)

WWDC 2021 was held from June 7 to June 11. As with the previous WWDC in 2020, it took place as a virtual event, with its keynote pre-recorded at Apple Park. The announcements at the online special event keynote on June 7 included iOS 15, iPadOS 15, watchOS 8, tvOS 15 and macOS Monterey.[142]

Apple event (September 14, 2021)

An Apple Event was held on September 14, 2021, with the tagline "California streaming." It also took place as a virtual event at Apple Park and at locations across California, much like the previous two held on April 20 and June 7. During the event, it revealed the new iPad with the Apple A13 chip, the new iPad mini with the Apple A15 chip, the Apple Watch Series 7, and the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. iOS 15, iPadOS 15, watchOS 8, and tvOS 15 were released six days later.[143] Pre-orders for iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max began on September 17 and shipping began on September 24.

Apple event (October 18, 2021)

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An Apple Event was held on October 18, 2021, with the tagline "Unleashed." It again took place as a virtual event and was livestreamed from Apple Park. During the event, Apple announced an Apple Music Voice Plan, new color options for HomePod mini (blue, yellow, and orange, which became available in November), AirPods (3rd generation), and new MacBook Pro 14" and 16". MacOS Monterey was released a week later. The new MacBook models have a new design, bringing back previously removed ports, and are powered by Apple's M1 Pro and M1 Max processors, which replaced the Intel processors in the previous 16" model.

2022

Apple event (March 8, 2022)

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An Apple Event was held on March 8, 2022, with the tagline "Peek Performance" at 10 a.m. PST. It was once again held as a virtual event. A new iPhone SE with 5G capabilities and an enhanced camera was announced. Pre-orders for the new iPhone SE began on March 11, 2022, and shipping began on March 18, 2022. New "Green/Alpine Green" color options for the iPhone 13 and iPhone 13 Pro were also announced. A new iPad Air with the M1 SoC and 5G was announced as well in the event, along with the Mac Studio, which introduces the M1 Ultra SoC along with the Mac, as well as a new dedicated monitor that is meant for the desktop computer, the Studio Display. It is the first Apple-branded consumer monitor since the discontinuation of the Apple Thunderbolt Display and is not to be confused with the "Apple Studio Display (1998-2004)" series. It features a design reminiscent to the Pro Display XDR, but it sits below the level of the professional monitor display bundled with the 3rd generation Mac Pro.

WWDC 2022 (June 6–10, 2022)

WWDC 2022 was held from June 6 to June 10. Just like WWDC 2020, held from June 22 to June 26, and WWDC 2021, held from June 7 to June 11, it also took place as a virtual event, although there was a special day at Apple Park on June 6, allowing developers and students to watch the online events together.[144] Software announcements at the online special event keynote on June 6 included iOS 16, iPadOS 16, watchOS 9, tvOS 16 and macOS Ventura. Hardware announcements included the M2 chip and two Macs based on it, a redesigned MacBook Air and an updated 13-inch MacBook Pro.

After two years of online only events due to the COVID-19 Pandemic, WWDC 2022 was the first in-person Apple Event since WWDC 2019.[145] The opening keynote was still pre-recorded, with a limited number of developers and members of the press invited to Apple Park. The viewing occurred at Caffè Macs inside Apple Park, with seating extending outside.[146]

Apple event (September 7, 2022)

An Apple Event was held on September 7, 2022, with the tagline "Far out". It took place as an in-person event[147] at the Steve Jobs Theater at 10 a.m. PDT, making it the first event conducted in-person since the September 10, 2019, event.[148] It also took place as a virtual event at Apple Park and at locations across California, just like the previous one held on March 8. During the event, it revealed the Apple Watch Series 8, the second-generation Apple Watch SE, the new Apple Watch Ultra, the second-generation AirPods Pro, the iPhone 14 and iPhone 14 Plus with the Apple A15 chip, and the iPhone 14 Pro and iPhone 14 Pro Max with the Apple A16 chip. Preorders for iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max began on September 9; shipping for iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max began on September 16, while shipping for iPhone 14 Plus began on October 7. iOS 16, watchOS 9, and tvOS 16 were released on September 12.

2023

WWDC 2023 (June 5–9, 2023)

WWDC 2023 was held from June 5 to June 9. Just like WWDC 2020, held from June 22 to June 26, WWDC 2021, held from June 7 to June 11, and WWDC 2022, held from June 6 to June 10, it also took place online with an in-person experience at Apple Park. Hardware announcements at the online special event keynote on June 5 included the 15-inch MacBook Air, the next-generation Mac Studio with dual chips M2 Max and M2 Ultra, a newly upgraded Mac Pro with an M2 Ultra chip, and Apple Vision Pro, the new augmented reality headset which also has dual chips Apple M2, and Apple R1. Software announcements also included iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, tvOS 17, and the visionOS operating system for the Apple Vision Pro.[149][150]

Apple event (September 12, 2023)

An Apple event was held on September 12, 2023, with the tagline "Wonderlust". It took place online with an in-person experience at Apple Park on September 12, 2023, at 10 am PT. Apple announced Apple Watch Series 9, Apple Watch Series Ultra 2, iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The entire iPhone 15 lineup switched to USB-C, replacing the Lightning port (originally introduced in 2012) which started off with iPhone 5 and ended with the iPhone 14 series making them the last iPhones to use the Lightning port, being said in October 2022 to comply with the new EU regulations. iOS 17, iPadOS 17, watchOS 10 and tvOS 17 were released six days later, on September 18.[151]

Apple event (October 30, 2023)

An Apple event was held on October 30, 2023, with the tagline "Scary fast", at 5:00 pm Pacific Standard Time, making it Apple's first nighttime event.[152][153] It introduced MacBook Pro models and an iMac with Apple M3 family chips.[154][155] It was Apple's first digital event to be shot on iPhone.[156]

See also

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