Craig Federighi
2021 - Centre Stage HM3 7561 (51653062675) (cropped).jpg
Federighi in 2021
Born (1969-05-27) May 27, 1969 (age 53)[1]
NationalityAmerican
Alma materUniversity of California, Berkeley (BS, MS)
Occupation
  • Software engineer
  • business executive
Known forWork at Apple Inc.
Children4

Craig Federighi (born May 27, 1969) is an American engineer and business executive who is the senior vice president (SVP) of software engineering at Apple Inc. He oversees the development of iOS, iPadOS, macOS and Apple's common operating system engineering teams. His teams are responsible for delivering the software of Apple's products, including the user interface, applications and frameworks.[2][3]

Early life and education

Federighi was born on May 27, 1969 in San Leandro.[4] After graduating from Acalanes High School in Lafayette, California, Federighi earned a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley, and later a Master of Science degree in Computer Science from the University of California, Berkeley.

Career

NeXT

Federighi worked under Steve Jobs at NeXT, where he led development of the Enterprise Objects Framework.[5] He joined Apple when it acquired NeXT in 1996, but then left it in 1999 for the enterprise IT company Ariba, where he was Chief Technology Officer.

Return to Apple

Federighi returned to Apple in 2009, hired to lead macOS engineering[6] at a time when Apple had just finished developing Mac OS X Snow Leopard, which was highly regarded for its focus on quality.[7] In March 2011, Federighi succeeded Bertrand Serlet as vice president of Mac Software Engineering at Apple,[8] and in August 2012 he was promoted to senior vice president, reporting to CEO Tim Cook.[3] Upon Scott Forstall's departure from Apple, his role was expanded to encompass iOS in addition to macOS.[9] In the following decade, Federighi oversaw a marked decline[10][11][12][13][14][15][16][17][18][19] in the quality and security of Apple's software products.

As of September 2016, Federighi was reported to own more than 500,000 shares of Apple stock worth about US$180 million as of June 2020.[20]

Public image

Within the community of Apple users and developers, Federighi is known for his energetic presentations of new Apple software, frequently featuring absurdist humor such as references to his hair, use of new software features to organize events such as office karaoke parties and camping trips, and his claimed love of the band Rush. A running gag in Federighi’s macOS presentations involves him describing the fictional exploits of the “crack product marketing team,” venturing naked through California in a Volkswagen Minibus and ultimately arriving at the location after which the version of the operating system is named. Federighi has some notable nicknames around Apple, such as "Hair Force One". Additionally, Apple CEO Tim Cook has called him "Superman".[21][22]

His first appearance onstage during a major Apple event was at WWDC 2009, where he helped Bertrand Serlet introduce Mac OS X Snow Leopard. He made another appearance during 2010's 'Back to the Mac' presentation, showing off Mac OS X Lion. He introduced iOS 7 and OS X Mavericks at Apple's WWDC 2013 developer conference, and iOS 8 and OS X Yosemite at WWDC 2014.[23][24] At WWDC 2015, he delivered most of Apple's 2-hour main opening-day presentation, introducing iOS 9 and OS X 10.11 "El Capitan", and revealing plans to release Apple's new programming language Swift as an open-source project.[25] In September 2015, he demoed 3D Touch in the new iPhone 6S.

At WWDC 2016, Federighi introduced iOS 10 and macOS 10.12 "Sierra" and said that the 15-year-old OS X would be rebranded as "macOS" in tune with the naming scheme used for iOS, tvOS, and watchOS. He emphasized the use of widgets on the iOS lock screen and announced new APIs for Siri and iMessage that would be open to all developers.

At an Apple Special Event in September 2017, Federighi initially failed to properly demo the Face ID feature on the iPhone X. Apple stated that before the event, some Apple employees had inadvertently triggered Face ID on one of the demonstration phones, causing it to instead prompt for a passcode when Federighi attempted to unlock it.[26]

At WWDC 2020, he was the lead presenter showcasing many of Apple's recent advancements.[27] He also introduced iOS 14, iPadOS 14, and macOS 11 "Big Sur".

He made a cameo appearance within the September 2020 Apple Event, appearing briefly during a segment. However, he did not speak.[28]

At the November 2020 Apple Special Event, a video of him “setting the mood” by waking a MacBook from sleep instantly became a meme.[29]

In November 2021, he appeared at the Web Summit talking about the dangers of allowing sideloading in the iOS ecosystem[30]

At WWDC 2022, Federighi introduced iOS 16, macOS 13 "Ventura" as well as iPadOS 16.[31]

Personal life

Federighi is of Italian descent.[32] Federighi is married as of 2014[33] and has four children.[34]

References

  1. ^ "Craig Federighi - Google Search". Retrieved 27 May 2021.
  2. ^ "Apple Press Info - Craig Federighi". Apple. Retrieved 28 January 2013.
  3. ^ a b "Craig Federighi, Apple's Vice President of Mac Software Engineering & Dan Riccio, Apple's Vice President of Hardware Engineering Join Apple's Executive Team as Senior Vice Presidents". Apple Press Release. 27 Aug 2012. Retrieved 28 Aug 2012.
  4. ^ View from the Top: Craig Federighi. YouTube. Retrieved 16 February 2021.
  5. ^ Josh Lowensohn (24 March 2011). "Who is Apple's new Mac guy?". CNET. Retrieved 10 July 2012.
  6. ^ "Apple Leadership - Craig Federighi". Apple. Retrieved 2019-04-15.
  7. ^ "The Mac, The Myth, The Legend: How Snow Leopard became synonymous with reliability". 9To5Mac. 31 January 2018. Retrieved 2020-11-05.
  8. ^ "Bertrand Serlet to Leave Apple". Apple Press Release. Apple. March 23, 2011. Archived from the original on 24 March 2011. Retrieved 14 June 2012.
  9. ^ "Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services". Apple Inc. 2012-10-29. Archived from the original on October 29, 2012. Retrieved 2012-10-29.
  10. ^ "The long slow decline of Apple software". Technology Futures. Retrieved 2020-11-05.
  11. ^ "Apple's Software Quality Decline". Michael Tsai. Retrieved 2020-11-05.
  12. ^ "Is Apple's software getting worse or what?". The Register. Retrieved 2020-11-05.
  13. ^ "Recent Siri Changes Remove Call, Email, and Voicemail Features Used by Low Vision and Blind Users". MacRumors. Retrieved 2022-04-14.
  14. ^ "Inside Apple's iPhone Software Shakeup After Buggy iOS 13 Debut". Bloomberg.com. 2019-11-21. Retrieved 2022-04-14.
  15. ^ "Apple's apps need work". The Verge. 2016-02-03. Retrieved 2022-04-14.
  16. ^ Lovejoy, Ben (2016-02-15). "Opinion: Apple's software bugs may be overplayed, but they do still need faster fixes". 9to5Mac. Retrieved 2022-04-14.
  17. ^ "Before the next big thing, Apple has a lot of little things that need fixing". Macworld. Retrieved 2022-04-14.
  18. ^ Cunningham, Andrew (2021-11-12). "PSA: Apple isn't actually patching all the security holes in older versions of macOS". Ars Technica. Retrieved 2022-04-14.
  19. ^ "Apple's AirDrop leaks users' PII, and there's not much they can do about it". Ars Technica. 2021-04-24. Retrieved 2022-04-14.
  20. ^ "CRAIG FEDERIGHI Insider Trading Overview". www.insidermole.com. Retrieved 2016-09-14.
  21. ^ "Apple's Craig Federighi Is Perfect". The Ringer. June 13, 2016.
  22. ^ Yarow, Jay (June 2, 2014). "Meet Craig Federighi, The Apple Executive Who Dominated Apple's Big Presentation Today". Business Insider.
  23. ^ "'Superman' Gave 70% of the Apple Keynote". Mashable. Retrieved 2 June 2014.
  24. ^ "Craig Federighi may give Apple a new jolt". USA Today. Retrieved 2 June 2014.
  25. ^ "One of Apple's Biggest Success Stories Takes a Huge Leap Forward". Business Insider. Retrieved Jun 8, 2015.
  26. ^ "Face ID on the iPhone X did not actually fail to recognise Craig Federighi during Apple's presentation". Business Insider. Retrieved 2017-09-16.
  27. ^ WWDC Special Event Keynote — June 22, 2020 – Apple, retrieved 2020-06-22
  28. ^ Apple Event — September 15, retrieved 2020-10-24
  29. ^ Stolyar, Brenda (11 November 2020). "Apple SVP Craig Federighi is a mood and also a 'daddy'". Mashable. Retrieved 2020-11-13.
  30. ^ Web Summit 2021 | Day two, retrieved 2021-11-15
  31. ^ WWDC 2022 - June 6 - Apple, retrieved 2022-06-13
  32. ^ Redazione (5 June 2014). "Federighi, l'italoamericano che cambierà Apple - TechGenius". overpress.it.
  33. ^ "Tim Cook talks Apple secrecy on Mac's 30th anniversary". CNET. January 24, 2014.
  34. ^ View from the Top: Craig Federighi (Youtube video).