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Eddy Cue
Cue at SXSW in 2018
Born (1964-10-23) October 23, 1964 (age 59)
CitizenshipUnited States of America
Alma materDuke University
Occupation(s)Senior Vice President
EmployerApple Inc.
Board member ofFerrari N.V.,[2] FanSnap[3]
SpousePaula Cue

Eddy Cue (born Eduardo H. Cue; October 23, 1964[4][3]) is Apple's senior vice president of Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores including the iTunes Store, the Apple Books Store, Apple Music, as well as Apple Pay, Siri (until 2017), Maps, iAd, iCloud services, and Apple's productivity and creativity apps.[5] Cue testified in the antitrust case against Apple for conspiring on eBook pricing.[6]

Business career

Early career (1990s)

Eddy Cue joined Apple in 1989 and was instrumental in creating the Apple online store in 1998, the iTunes Store in 2003, and the App Store in 2008. In his early years at Apple, he was a manager of software engineering and customer support teams. In 1999, he convinced Apple to work with Akamai Technologies Inc. on new streaming functions for its QuickTime video software. He also played a key role in developing Apple's iLife suite of applications, namely Apple Books, iAd advertising service, and Apple's App Store of more than 700,000 applications.[7] Cue is widely known at Apple for turning around its failed products, such as the MobileMe data syncing service as well as iCloud in 2011, which now has more than 250 million users. Likewise, Cue is famous for advising Steve Jobs to consider creating a smaller version of the iPad based on his own experience with the product.[8] While Jobs was originally against the idea, Tim Cook eventually agreed with the concept upon becoming CEO after Jobs' death.

Today (2011–present)

As senior vice president of Services (previously the senior vice president of Internet Software and Services), Cue has addressed Apple's mobile maps, iCloud, and iMessage outages. Additionally, Cue took command of Apple's voice-activated assistant Siri. However, this service was delegated to Craig Federighi, Apple's senior software engineering vice president, and John Giannandrea, Apple's senior vice president of AI/ML.[9] Cue's responsibilities as the leader of iTunes have included attending to the rise of streaming services, leading Apple's competition with Spotify and the recent acquisition of Shazam.[10] In response to the rise of video streaming services such as Netflix, Amazon, and HBO, Cue has led Apple's new effort to create its own original content. In 2017, it was announced that Apple had set aside nearly $1 billion to produce original video content to compete with HBO, Amazon, and Netflix.[11] With a base salary of $1,000,000, $1,790,000 in bonuses and incentives, and $20,000,083 in stock, Cue earned over $22.8 million in total compensation for his leadership and performance during the 2016 fiscal year.[12]

In April 2021, it was revealed that Cue had initially pushed to bring iMessage to Android in 2013 but was overruled by other executives.[13]

Personal life

The son of a Cuban mother and a Spanish father, Cue resides with his wife Paula (whom he met at Duke University[14]) in Los Altos, California, and tries hard to maintain a low profile.[15][7] Cue is a fan of rock music, with Bruce Springsteen as one of his favorite artists.[7] Cue was recognized by the cancer research center City of Hope with its 2014 Spirit of Life Award, honoring an individual whose work has fundamentally impacted the music, film, and entertainment industry.[16] Cue is also an avid car collector. Most notable in his collection is his one of five Pagani Zonda Cinque Roadster finished in red. It is the only red cinque to exist.

Duke University

Cue earned bachelor's degrees in computer science and economics at Duke University.[17][18][19] Cue is an avid Duke basketball fan, and both of his sons Adam and Spencer studied computer science at Duke University as well.[20] Cue's recent involvement with Duke has included encouraging undergraduate women to study computer science and electrical engineering as part of the Duke Technology (DTech) Scholar program launched in 2016.[21] Additionally, Cue joined Duke Men's Basketball Coach Mike Krzyzewski in founding PowerForward, a mobile video network which targets the business-to-business (B2B) market offering subscriptions to video content and case studies aimed to help corporations foster leadership and build teams.[22] He is also the first Cuban-American on Duke's Board of Trustees and donated $10 million to the Duke Science and Technology Initiative in 2021.[23]

See also


  1. ^ "HITS Daily Double : Rumor Mill - Eddy Cue profile in WSJ". Retrieved December 18, 2017.
  2. ^ "Eddy Cue of Ferrari NV Board of Directors". Retrieved December 18, 2017.
  3. ^ a b "Stocks". Retrieved December 18, 2017.
  4. ^ "Eduardo Cue - Mountain View - Businessman". Retrieved December 18, 2017.
  5. ^ "Apple Leadership - Eddy Cue". Apple. Retrieved December 18, 2017.
  6. ^ Gustin, Sam. "Apple Found Guilty in E-Book Price Fixing Conspiracy Trial". Retrieved December 18, 2017 – via
  7. ^ a b c Lessin, Jessica E. (November 29, 2012). "Eddy Cue: Apple's Rising Mr. Fix-It". Retrieved December 18, 2017 – via
  8. ^ "8 Things You Need To Know About Apple's Eddy Cue". Retrieved December 18, 2017.
  9. ^ "Apple's Eddy Cue is no longer in charge of Siri". Retrieved December 18, 2017.
  10. ^ Lunden, Ingrid. "Sources: Apple is acquiring music recognition app Shazam". TechCrunch. Retrieved December 18, 2017.
  11. ^ Mickle, Tripp (August 16, 2017). "Apple Readies $1 Billion War Chest for Hollywood Programming". Retrieved December 18, 2017 – via
  12. ^ "Eddy Cue: Executive Compensation". Archived from the original on December 10, 2017.
  13. ^ Brandom, Russell (April 27, 2021). "Eddy Cue wanted to bring iMessage to Android in 2013". The Verge. Retrieved April 28, 2021.
  14. ^ "The Tech Life, ft. Eddy Cue, Senior VP of Internet Software and Services, Apple, Inc". YouTube.
  15. ^ "Executive Profile - Apple Inc. - Eddy Cue - Customer Intelligence". Retrieved December 18, 2017.
  16. ^ "Apple Leadership - Eddy Cue". Apple. Retrieved December 18, 2017.
  17. ^ Chan, Casey. "Who Is Eddy Cue? The Guy Who Fixes All of Apple's Problems". Gizmodo. Retrieved December 18, 2017.
  18. ^ "Apple's Cue Seeks Overhaul of Maps Amid Duel With Google". November 28, 2012. Retrieved December 18, 2017 – via Bloomberg News.
  19. ^ "Apple's Eddy Cue Joins Ferrari's Board of Directors". Retrieved December 18, 2017.
  20. ^ "Apple's Eddy Cue Spotted Celebrating Miami Heat's NBA Championship Win". Retrieved December 18, 2017.
  21. ^ "Duke Alumnus, Apple Innovator Eddy Cue Helps Promote DTech Program". Retrieved December 18, 2017.
  22. ^ Bertoni, Steven. "Duke Coach Mike Krzyzewski And Apple's Eddy Cue Launch Tech Start-up 'PowerForward'". Retrieved December 18, 2017.
  23. ^ Holder, Christina. "Eddy and Paula Cue Give $10 million to Duke Science and Technology". Retrieved February 22, 2022.