A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese automotive company Denso Wave. A barcode is a machine-readable optical label that can contain information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji) to store data efficiently; extensions may also be used.
The Quick Response system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.
A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image.
The QR code system was invented in 1994 by Masahiro Hara from the Japanese company Denso Wave. The initial design was influenced by the black and white pieces on a Go board. Its purpose was to track vehicles during manufacturing; it was designed to allow high-speed component scanning.
QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile-phone users (termed mobile tagging). QR codes may be used to display text to the user, to open a webpage on the user's device, to add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), to connect to a wireless network, or to compose an email or text message. There are a great many QR code generators available as software or as online tools that are either free, or require a paid subscription. The QR code has become one of the most-used types of two-dimensional code.
During the month of June 2011, 14 million American mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or barcode from their homes, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.
A September 2020 survey found that 18.8 percent of consumers in the United States and United Kingdom strongly agreed that they had noticed an increase of QR code use since the beginning of COVID-19 related shelter-in-place orders in March 2020.
There are several standards that cover the encoding of data as QR codes:
At the application layer, there is some variation between most of the implementations. Japan's NTT DoCoMo has established de facto standards for the encoding of URLs, contact information, and several other data types. The open-source "ZXing" project maintains a list of QR code data types.
QR codes have become common in consumer advertising. Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (such as a standard URL for a website, thereby obviating the need for a user to type it into a web browser). QR code has become a focus of advertising strategy, since it provides a way to access a brand's website more quickly than by manually entering a URL. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate: the chance that contact with the advertisement will convert to a sale. It coaxes interested prospects further down the conversion funnel with little delay or effort, bringing the viewer to the advertiser's website immediately, whereas a longer and more targeted sales pitch may lose the viewer's interest.
Although initially used to track parts in vehicle manufacturing, QR codes are used over a much wider range of applications. These include commercial tracking, entertainment and transport ticketing, product and loyalty marketing and in-store product labeling. Examples of marketing include where a company's discounted and percent discount can be captured using a QR code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directories.
They can also be used in storing personal information for use by organizations. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a URL, or compose an e-mail or text message after scanning QR codes. They can generate and print their own QR codes for others to scan and use by visiting one of several pay or free QR code-generating sites or apps. Google had an API, now deprecated, to generate QR codes, and apps for scanning QR codes can be found on nearly all smartphone devices.
QR codes storing addresses and URLs may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might want information. Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. QR codes also may be linked to a location to track where a code has been scanned. Either the application that scans the QR code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR code itself is associated with a location. In 2008, a Japanese stonemason announced plans to engrave QR codes on gravestones, allowing visitors to view information about the deceased, and family members to keep track of visits. Psychologist Richard Wiseman was one of the first authors to include QR codes in a book, in Paranormality: Why We See What Isn't There (2011).[failed verification]
QR codes have been incorporated into currency. In June 2011, The Royal Dutch Mint (Koninklijke Nederlandse Munt) issued the world's first official coin with a QR code to celebrate the centenary of its current building and premises. The coin can be scanned by a smartphone and originally linked to a special website with contents about the historical event and design of the coin. In 2014, the Central Bank of Nigeria issued a 100-naira banknote to commemorate its centennial, the first banknote to incorporate a QR code in its design. When scanned with an internet-enabled mobile device, the code goes to a website which tells the centenary story of Nigeria. In 2015, the Central Bank of the Russian Federation issued a 100-rubles note to commemorate the annexation of Crimea by the Russian Federation. It contains a QR code into its design, and when scanned with an internet-enabled mobile device, the code goes to a website that details the historical and technical background of the commemorative note. In 2017, the Bank of Ghana issued a 5-cedis banknote to commemorate 60 years of Central Banking in Ghana, and contains a QR code in its design, which when scanned with an internet-enabled mobile device, that code goes to the official Bank of Ghana website.
Credit card functionality is under development. In September 2016, the Reserve Bank of India (RBI) launched the eponymously named Bharat QR, a common QR code jointly developed by all the four major card payment companies – National Payments Corporation of India that runs RuPay cards along with MasterCard, Visa and American Express. It will also have the capability of accepting payments on the unified payments interface (UPI) platform.
QR codes are used in some augmented reality systems to determine the positions of objects in 3-dimensional space.
Multimedia QR codes are also used to direct users to specific multimedia contents (such as video, audio, images, documents, etc.).
QR codes can be used on various mobile device operating systems. iPhones running on iOS 11 and higher and some Android devices can natively scan QR codes without downloading an external app. The camera app is able to scan and display the kind of QR code (only on iPhone) along with the link (both on Android and iPhone). These devices support URL redirection, which allows QR codes to send metadata to existing applications on the device. Many paid or free apps are available with the ability to scan the codes and hard-link to an external URL.
QR codes have been used to establish "virtual stores", where a gallery of product information and QR codes is presented to the customer, e.g. on a train station wall. The customers scan the QR codes, and the products are delivered to their homes. This use started in South Korea, and Argentina, but is currently expanding globally. Walmart, Procter & Gamble and Woolworths have already adopted the Virtual Store concept.
Main article: QR code payment
QR codes can be used to store bank account information or credit card information, or they can be specifically designed to work with particular payment provider applications. There are several trial applications of QR code payments across the world. In developing countries like China, India and Bangladesh QR code payment is a very popular and convenient method of making payments. Since Alipay designed a QR code payment method in 2011, mobile payment has been quickly adopted in China. As of 2018, around 83% of all payments were made via mobile payment.
In November 2012, QR code payments were deployed on a larger scale in the Czech Republic when an open format for payment information exchange – a Short Payment Descriptor – was introduced and endorsed by the Czech Banking Association as the official local solution for QR payments. In 2013, the European Payment Council provided guidelines for the EPC QR code enabling SCT initiation within the Eurozone.
QR codes can be used to log into websites: a QR code is shown on the login page on a computer screen, and when a registered user scans it with a verified smartphone, they will automatically be logged in. Authentication is performed by the smartphone which contacts the server. Google tested such a login method in January 2012.
Restaurants can present a QR code near the front door or at the table allowing guests to view an online menu, or even redirect them to an online ordering website or app, allowing them to order and/or possibly pay for their meal without having to use a cashier or waiter. QR codes can also link to daily or weekly specials that are not printed on the standardized menus, and enable the establishment to update the entire menu without needing to print copies. At table-serve restaurants, QR codes enable guests to order and pay for their meals without a waiter involved – the QR code contains the table number so servers know where to bring the food. This application has grown especially since the need for social distancing during the 2020 COVID-19 pandemic prompted reduced contact between service staff and customers.
By specifying the SSID, encryption type, password/passphrase, and if the SSID is hidden or not, mobile device users can quickly scan and join networks without having to manually enter the data. A MECARD-like format is supported by Android and iOS 11+.
A QR code can link to an obituary and can be placed on a headstone. In 2008, Ishinokoe in Yamanashi Prefecture, Japan began to sell tombstones with QR codes produced by IT DeSign, where the code leads to a virtual grave site of the deceased. Other companies, such as Wisconsin-based Interactive Headstones, have also begun implementing QR codes into tombstones. In 2014, the Jewish Cemetery of La Paz in Uruguay began implementing QR codes for tombstones.
QR codes are also used to generate time-based one-time passwords (TOTP) for electronic authentication.
Popular video games, such as Fez, The Talos Principle, and Watch Dogs, have incorporated QR codes as story and gameplay elements. Among Us has a QR code easter egg in the "Scan boarding pass" task in the Mira HQ and Polus map. Mobile games such as Munzee use geolocation in combination with QR codes to create a game that is played in the real world by scanning QR stickers in physical locations.
QR codes have been used by various retail outlets that have loyalty programs. Sometimes these programs are accessed with an app that is loaded onto a phone and includes a process triggered by a QR code scan. The QR codes for loyalty programs tend to be found printed on the receipt for a purchase or on the products themselves. Users in these schemes collect award points by scanning a code.
Serialised QR codes have been used by brands and governments to let consumers, retailers and distributors verify the authenticity of the products and help with detecting counterfeit products, as part of a brand protection program. However, the security level of a regular QR Code is limited since QR Codes printed on original products are easily reproduced on fake products, even though the analysis of data generated as a result of QR Code scanning can be used to detect counterfeiting and illicit activity. A higher security level can be attained by embedding a digital watermark or copy detection pattern into the image of the QR Code. This makes the QR Code more secure against counterfeiting attempts, and fake products which contain a counterfeit QR Code can be detected by scanning the secure QR Code with a specific app (even though the QR Code message itself is valid).
The treaty regulating apostilles (documents bearing a seal of authenticity), has been updated to allow for the issuance of digital apostilles by countries; a digital apostille is a PDF document with a cryptographic signature containing a QR code for a canonical URL of the original document, allowing users to verify the apostille from a printed version of the document.
Further information: Produce traceability
Different studies have been made to assess the effectiveness of QR codes as a means of conveying labelling information and their use as part of a food traceability system. In a field experiment, it was found that when provided free access to a smartphone with QR Code scanning app, 52.6% of participants would use it to access labelling information. A study made in South Korea showed that consumers appreciate QR code used in food traceability system, as they provide detailed information about food, as well as information that helps them in their purchasing decision. If QR Codes are serialised, consumers can access a web page showing the supply chain for each ingredient, as well as information specific to each related batch, including meat processors and manufacturers, which helps address the concerns they have about the origin of their food.
After the COVID-19 pandemic began spreading, QR codes began to be used as a "touchless" system to display information, show menus, or provide updated consumer information, especially in the hospitality industry. Restaurants replaced paper or laminated plastic menus with QR code decals on the table, which opened an online version of the menu. This prevented the need to dispose of single-use paper menus, or institute cleaning and sanitizing procedures for permanent menus after each use. Local television stations have also begun to utilize codes on local newscasts to allow viewers quicker access to stories or information involving the pandemic, including testing and immunization scheduling websites, or for links within stories mentioned in the newscasts overall.
In several Australian states, patrons are required to scan QR codes at shops, clubs, supermarkets and other service and retail establishments on entry to assist contact tracing. Singapore, Taiwan, the United Kingdom and New Zealand use similar systems.
QR codes are also present on COVID-19 vaccination certificates in places such as Canada, and the EU (EU Digital COVID certificate) where they can be scanned to verify the information on the certificate. 
Unlike the older, one-dimensional barcodes that were designed to be mechanically scanned by a narrow beam of light, a QR code is detected by a 2-dimensional digital image sensor and then digitally analyzed by a programmed processor. The processor locates the three distinctive squares at the corners of the QR code image, using a smaller square (or multiple squares) near the fourth corner to normalize the image for size, orientation, and angle of viewing. The small dots throughout the QR code are then converted to binary numbers and validated with an error-correcting algorithm.
The amount of data that can be stored in the QR code symbol depends on the data type (mode, or input character set), version (1, ..., 40, indicating the overall dimensions of the symbol, i.e. 4 × version number + 17 dots on each side), and error correction level. The maximum storage capacities occur for version 40 and error correction level L (low), denoted by 40-L:
|Input mode||Max. characters||Bits/char.||Possible characters, default encoding|
|Numeric only||7,089||31⁄3||0, 1, 2, 3, 4, 5, 6, 7, 8, 9|
|Alphanumeric||4,296||51⁄2||0–9, A–Z (upper-case only), space, $, %, *, +, -, ., /, :|
|Kanji/kana||1,817||13||Shift JIS X 0208|
Here are some sample QR code symbols:
QR codes use Reed–Solomon error correction over the finite field , the elements of which are encoded as bytes of 8 bits; the byte with a standard numerical value encodes the field element where is taken to be a primitive element satisfying . The Reed–Solomon code uses one of 37 different polynomials over , with degrees ranging from 7 to 68, depending on how many error correction bytes the code adds. It is implied by the form of Reed–Solomon used (systematic BCH view) that these polynomials are all on the form , however the rules for selecting the degree are specific to the QR standard.
When discussing the Reed–Solomon code phase there is some risk for confusion, in that the QR ISO/IEC standard uses the term codeword for the elements of , which with respect to the Reed–Solomon code are symbols, whereas it uses the term block for what with respect to the Reed–Solomon code are the codewords. The number of data versus error correction bytes within each block depends on (i) the version (side length) of the QR symbol and (ii) the error correction level, of which there are four. The higher the error correction level, the less storage capacity. The following table lists the approximate error correction capability at each of the four levels:
|Level L (Low)||7% of data bytes can be restored.|
|Level M (Medium)||15% of data bytes can be restored.|
|Level Q (Quartile)||25% of data bytes can be restored.|
|Level H (High)||30% of data bytes can be restored.|
In larger QR symbols, the message is broken up into several Reed–Solomon code blocks. The block size is chosen so that no attempt is made at correcting more than 15 errors per block; this limits the complexity of the decoding algorithm. The code blocks are then interleaved together, making it less likely that localized damage to a QR symbol will overwhelm the capacity of any single block.
Due to error correction, it is possible to create artistic QR codes that still scan correctly, but contain intentional errors to make them more readable or attractive to the human eye, as well as to incorporate colors, logos, and other features into the QR code block.
It is also possible to design artistic QR codes without reducing the error correction capacity by manipulating the underlying mathematical constructs. Image processing algorithms are also used to reduce errors in QR-code.
The format information records two things: the error correction level and the mask pattern used for the symbol. Masking is used to break up patterns in the data area that might confuse a scanner, such as large blank areas or misleading features that look like the locator marks. The mask patterns are defined on a grid that is repeated as necessary to cover the whole symbol. Modules corresponding to the dark areas of the mask are inverted. The format information is protected from errors with a BCH code, and two complete copies are included in each QR symbol.
The message dataset is placed from right to left in a zigzag pattern, as shown below. In larger symbols, this is complicated by the presence of the alignment patterns and the use of multiple interleaved error-correction blocks.
The general structure of a QR encoding is as a sequence of 4 bit indicators with payload length dependent on the indicator mode (e.g. byte encoding payload length is dependent on the first byte).
|Mode indicator||Description||Typical structure '[ type : sizes in bits ]'|
|0001||Numeric||[0001 : 4] [ Character Count Indicator : variable ] [ Data Bit Stream : 31⁄3 × charcount ]|
|0010||Alphanumeric||[0010 : 4] [ Character Count Indicator : variable ] [ Data Bit Stream : 51⁄2 × charcount ]|
|0100||Byte encoding||[0100 : 4] [ Character Count Indicator : variable ] [ Data Bit Stream : 8 × charcount ]|
|1000||Kanji encoding||[1000 : 4] [ Character Count Indicator : variable ] [ Data Bit Stream : 13 × charcount ]|
|0011||Structured append||[0011 : 4] [ Symbol Position : 4 ] [ Total Symbols: 4 ] [ Parity : 8 ]|
|0111||ECI||[0111 : 4] [ ECI Assignment number : variable ]|
|0101||FNC1 in first position||[0101 : 4] [ Numeric/Alphanumeric/Byte/Kanji payload : variable ]|
|1001||FNC1 in second position||[1001 : 4] [ Application Indicator : 8 ] [ Numeric/Alphanumeric/Byte/Kanji payload : variable ]|
|0000||End of message||[0000 : 4]|
Four-bit indicators are used to select the encoding mode and convey other information.
|0001||Numeric encoding (10 bits per 3 digits)|
|0010||Alphanumeric encoding (11 bits per 2 characters)|
|0100||Byte encoding (8 bits per character)|
|1000||Kanji encoding (13 bits per character)|
|0011||Structured append (used to split a message across multiple QR symbols)|
|0111||Extended Channel Interpretation (select alternate character set or encoding)|
|0101||FNC1 in first position (see Code 128 for more information)|
|1001||FNC1 in second position|
|0000||End of message (Terminator)|
Encoding modes can be mixed as needed within a QR symbol. (e.g., a url with a long string of alphanumeric characters )
[ Mode Indicator][ Mode bitstream ] --> [ Mode Indicator][ Mode bitstream ] --> etc... --> [ 0000 End of message (Terminator) ]
After every indicator that selects an encoding mode is a length field that tells how many characters are encoded in that mode. The number of bits in the length field depends on the encoding and the symbol version.
Alphanumeric encoding mode stores a message more compactly than the byte mode can, but cannot store lower-case letters and has only a limited selection of punctuation marks, which are sufficient for rudimentary web addresses. Two characters are coded in an 11-bit value by this formula:
This has the exception that the last character in an alphanumeric string with an odd length is read as a 6-bit value instead.
The following images offer more information about the QR code.
Model 1 QR code is an older version of the specification. It is visually similar to the widely seen model 2 codes, but lacks alignment patterns. Differences are in the bottom right corner, and in the midsections of the bottom and right edges are additional functional regions.
Micro QR code is a smaller version of the QR code standard for applications where symbol size is limited. There are four different versions (sizes) of Micro QR codes: the smallest is 11×11 modules; the largest can hold 35 numeric characters.
IQR Code is an alternative to existing QR codes developed by Denso Wave. IQR codes can be created in square or rectangular formations; this is intended for situations where a rectangular barcode would otherwise be more appropriate, such as cylindrical objects. IQR codes can fit the same amount of information in 30% less space. There are 61 versions of square IQR codes, and 15 versions of rectangular codes. For squares, the minimum size is 9 × 9 modules; rectangles have a minimum of 19 × 5 modules. IQR codes add error correction level S, which allows for 50% error correction. IQR Codes have not yet been given an ISO/IEC specification, and only proprietary Denso Wave products can create or read IQR codes.
Main article: simple:SQR codes
Secure Quick Response (SQR) code is a QR code that contains a "private data" segment after the terminator instead of the specified filler bytes "ec 11". This private data segment must be deciphered with an encryption key. This can be used to store private information and to manage company's internal information.
SQR codes have been developed by the FORUS Foundation to enable secure transactions, and published under a Creative Commons Licence. The SQR solution guarantees the integrity of the source data as well as the validity of the originating party. The payment instruction string is made up of the electronic instruction data from the scanned QR code appended with a SHA-2 cryptographic hash. The message digest can then be encrypted using the private key of the sender, which then creates a digital signature of the message. This signature validates the integrity of the data and the trustworthiness of the sender. This provides non-repudiation, confirming the identity of the sender, and that it has not been tampered with during transmission. By embedding the URL and all the variables required to perform shopping cart type e-commerce, bill payment and peer to peer payments, coupled with a digital certificate eliminates the possibility of spoofing, tampering, and man in the middle attacks. 
Frame QR is a QR code with a "canvas area" that can be flexibly used. In the center of this code is the canvas area, where graphics, letters, and more can be flexibly arranged, making it possible to lay out the code without losing the design of illustrations, photos, etc.
Researchers have proposed a new High Capacity Colored 2-Dimensional (HCC2D) Code, which builds upon a QR code basis for preserving the QR robustness to distortions and uses colors for increasing data density (at this stage[when?] it is still in prototyping phase). The HCC2D code specification is described in details in Querini et al. (2014), while techniques for color classification of HCC2D code cells are described in detail in Querini and Italiano (2014), which is an extended version of Querini and Italiano (2013).
Introducing colors into QR codes requires addressing additional issues. In particular, during QR code reading only the brightness information is taken into account, while HCC2D codes have to cope with chromatic distortions during the decoding phase. In order to ensure adaptation to chromatic distortions which arise in each scanned code, HCC2D codes make use of an additional field: the Color Palette Pattern. This is because color cells of a Color Palette Pattern are supposed to be distorted in the same way as color cells of the Encoding Region. Replicated color palettes are used for training machine learning classifiers.
JAB code (Just Another Barcode) is a color 2D matrix symbology made of color squares arranged in either square or rectangle grids. It was developed by Fraunhofer Institute SIT (Secure Information Technology).
The code contains one primary symbol and optionally multiple secondary symbols. The primary symbol contains four finder patterns located at the corners of the symbol.
The code uses either 4 or 8 colours. The 4 basic colours (cyan, magenta, yellow, black) are the 4 primary colours of the subtractive CMYK color model which is the most widely used system in industry for colour printing on a white base such as paper. The other 4 colours (blue, red, green, white) are secondary colours of the CMYK model and originate as an equal mixture of a pair of basic colours.
The barcode is not subject to licensing and was submitted to ISO/IEC standardization as ISO/IEC 23634 expected to be approved at the beginning of 2021 and finalized in 2022. The software is open-source and published under the LGPL v2.1 license. The specification is freely available.
Because the colour adds a third dimension to the two-dimensional matrix, a JAB code can contain more information in the same area compared to two-colour (black and white) codes – theoretically twice as much data for a 4 colour code and three times more for 8 colours assuming the same encoding algorithm. This can allow storage of an entire message in the barcode, rather than just storing partial data with a reference to a full message somewhere else (such as a link to a website), thus eliminating the need for additional always-available infrastructure beyond the printed barcode itself. It may be used to digitally sign encrypted digital version of printed legal documents, contracts and certificates (diplomas, training), medical prescriptions or provide product authenticity assurance to increase protection against counterfeits.
The use of QR code technology is freely licensed as long as users follow the standards for QR Code documented with JIS or ISO/IEC. Non-standardized codes may require special licensing.
Denso Wave owns a number of patents on QR code technology, but has chosen to exercise them in a limited fashion. In order to promote widespread usage of the technology Denso Wave chose to waive its rights to a key patent in its possession for standardized codes only. In the US, the granted QR code patent is US 5726435 , and in Japan JP 2938338 , both of which have expired. The European Patent Office granted patent EP 0672994 to Denso Wave, which was then validated into French, UK, and German patents, all of which expired in March 2015.
The text QR Code itself is a registered trademark and wordmark of Denso Wave Incorporated. In UK, the trademark is registered as E921775, the term QR Code, with a filing date of 3 September 1998. The UK version of the trademark is based on the Kabushiki Kaisha Denso (DENSO CORPORATION) trademark, filed as Trademark 000921775, the term QR Code, on 3 September 1998 and registered on 16 December 1999 with the European Union OHIM (Office for Harmonization in the Internal Market). The U.S. Trademark for the term QR Code is Trademark 2435991 and was filed on 29 September 1998 with an amended registration date of 13 March 2001, assigned to Denso Corporation.
In the case of no software exploits, malicious QR codes combined with a permissive reader can still put a computer's contents and user's privacy at risk. This practice is known as "attagging", a portmanteau of "attack tagging". They are easily created and can be affixed over legitimate QR codes. On a smartphone, the reader's permissions may allow use of the camera, full Internet access, read/write contact data, GPS, read browser history, read/write local storage, and global system changes.
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