In Hinduism, the tilaka (Sanskrit: तिलक), "colloquially known as a tika", is a mark worn usually on the forehead, at the point of the ajna chakra (third eye or spiritual eye) and sometimes other parts of the body such as the neck, hand, chest, or the arm. The tilaka may be worn daily for decorative purposes, as a symbol for sectarian affiliation, for rites of passage or for special spiritual and religious occasions, depending on regional customs. It is also used as an expression of honour or to welcome someone upon arrival.
Tilakas come in an assortment of styles or shapes and are adorned using various material such as "ash from sacrificial fire or cow dung, sandalwood paste, turmeric, clay, charcoal or red lead."
Different Hindu denominations use different materials and shapes to make the tilaka.
Traditionally, a staunch Vaishnavite would mark twelve parts of the body with tilakas and other symbols, but the most prominent tilaka is displayed on the forehead. The Vaishnava tilaka, also known as urdhva pundra, consists of a two or three vertical lines starting from just below the hairline to almost the end of one's nose tip, and intercepted in the middle by an elongated U. The style of the urdhva pundra varies in each Vaishnavite sect throughout India and can be made with sandalwood paste or various other materials.
The known styles include Vijayshree – white tilaka urdhva pundra with a white line in the middle, founded by Swami Balanand of Jaipur; Bendi tilaka – white tilak urdhva pundra with a white round mark in the middle, founded by Swami Ramprasad Acharya of Badasthan Ayodhya; and Chaturbhuji tilaka – white tilak urdhva pundra with the upper portion turned 90 degrees in the opposite direction, no shri in the middle, founded by Narayandasji of Bihar, ascetics of Swarg Dwar of Ayodhya follow it. Sharma has named additional styles as, Vallabh Sampraday Tilak, Sri Tilaka of Rewasa Gaddi, Ramacharandas Tilaka, Srijiwarama ka Tilaka, Sri Janakraja Kishori Sharan Rasik Aliji ka Tilaka, Sri Rupkalajee ka Tilaka, Rupsarasji ka Tilaka, Ramasakheeji ka Tilaka, Kamanendu Mani ka Tilaka, Karunasindhuji ka Tilaka, Swaminarayana Tilaka, Nimbarka ka Tilaka and Madhwa ka Tilaka. The Vasudeva Upanishad, a Vaishnava tradition text, explains the significance of three vertical lines in urdhva pundra tilaka to be a reminder of Brahma, Vishnu, Shiva; the Vedic scriptures – Rigveda, Yajurveda and Samaveda; three worlds Bhu, Bhuva, Svar; the three syllables of Om – A, U, M; three states of consciousness – awake, dream sleep, deep sleep; three realities – Maya, Brahman and Atman; the three bodies – sthula, sukshma, and karana.
The Tripundra or Rudra-tilaka is the other major tilaka variant, often worn by the followers of Shiva. It consists of three horizontal bands across the forehead with a single vertical band or circle in the middle. This is traditionally done with sacred ash from sacrificial fires, also known as vibhuti. This variant is the more ancient of the two and shares many common aspects with similar markings worn across the world.
Chapter 2 of the Kalagni Rudra Upanishad, a Shaiva traditional text, explains the three lines of a Tilaka as a reminder of various triads: three sacred fires, three syllables in Om, three gunas, three worlds, three types of atman (self), three powers in oneself, first three Vedas, three times of extraction of the Vedic drink Soma.
These lines, represent Shiva's threefold power of will (icchāśakti), knowledge (jñānaśakti), and action (kriyāśakti). The Tripuṇḍra described in this and other Shaiva texts also symbolises Shiva's trident (triśūla) and the divine triad of Brahmā, Vishnu, and Shiva.
Shaktas, worshippers of the various forms of the Goddess (Devi), wear a red dot on the forehead in the middle of three horizontal lines or a semicircular line.
Followers of Ganapatya use red sandal paste (rakta candana).
Although bindi is related to tilaka there are a few notable differences. Bindi is a dot worn mainly by married Hindu women on the forehead and generally red in color, symbolizing good fortune. Today, it can be found in an assortment of colors, shapes, materials and mainly worn for decorative purposes.