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Omroepvereniging VPRO
TypePublic broadcaster
Founded29 May 1926 (1926-05-29)
Former names
Vrijzinnig Protestantse Radio Omroep
Official website
VPRO's visual identity

The VPRO (stylized vpro; originally an acronym for Vrijzinnig Protestantse Radio Omroep, lit.'Liberal Protestant Radio Broadcaster') is a Dutch public broadcaster that is part of the Dutch public broadcasting system. It was founded in 1926 as a liberal Protestant radio station. In the 1950s and 1960s, it gradually became social liberal rather than Protestant, and the original meaning of the acronym was eventually dropped.

In 1967, VPRO was the first station in the Netherlands to show a nude woman, Phil Bloom, on national television.[1] VPRO produces avant-garde programs, documentaries, and films; its target audience consists of educated and creative people.[2]

Like all public broadcasters in the Netherlands, VPRO does not have its own television channel.[3] VPRO often cooperates with foreign broadcasters such as WDR, the BBC, and Arte.






Radio sessions

See also


  1. ^ "RC-document". Archived from the original on 19 March 2007. Retrieved 8 November 2006.
  2. ^[permanent dead link]
  3. ^ Kelly, Mary; Mazzoleni, Gianpietro; McQuail, Denis (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. ISBN 978-0-7619-4131-6.