|Founded||29 May 1926|
|Vrijzinnig Protestantse Radio Omroep|
The VPRO (stylized vpro; originally an acronym for Vrijzinnig Protestantse Radio Omroep, lit. 'Liberal Protestant Radio Broadcaster') is a Dutch public broadcaster that is part of the Dutch public broadcasting system. It was founded in 1926 as a liberal Protestant radio station. In the 1950s and 1960s it gradually became social liberal rather than Protestant, and the original meaning of the acronym was eventually dropped.
In 1967, VPRO was the first station in the Netherlands to show a nude woman, Phil Bloom, on national television. VPRO produces avant-garde programs, documentaries, and films; its target audience consists of educated and creative people.
Like all public broadcasters in the Netherlands, VPRO does not have its own television channel. VPRO often cooperates with foreign broadcasters such as WDR, the BBC, and Arte.
Logo used from 1926 to 1966
Logo used from 1971 to 1981
Logo used from 1981 to August 2010
Current logo, in use since August 2010