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Omroepvereniging VPRO
TypePublic broadcaster
Founded29 May 1926 (1926-05-29)
Former names
Vrijzinnig Protestantse Radio Omroep
Official website
VPRO's visual identity

The VPRO (stylized vPro; originally an acronym for Vrijzinnig Protestantse Radio Omroep, lit.'Liberal Protestant Radio Broadcaster') is a Dutch public broadcaster, which forms a part of the Dutch public broadcasting system. Founded in 1926 as a liberal Protestant broadcasting organization, it gradually became more social liberal than Protestant in the 1950s and 1960s, and the original meaning of the acronym was eventually dropped.

In 1967, VPRO was the first broadcaster in the Netherlands to show a nude woman – Phil Bloom – on national television.[1] The VPRO is known for sometimes producing avant-garde programs, documentaries and films. The target audience of the VPRO consists mainly of highly educated and creative people (e.g. artists, designers, scientists).[2]

Like all Dutch public broadcasters, VPRO does not have its own television channel.[3] VPRO often collaborates with foreign broadcasting organizations such as WDR, the BBC and Arte.






Radio sessions

See also


  1. ^ "RC-document". Archived from the original on 19 March 2007. Retrieved 8 November 2006.
  2. ^[permanent dead link]
  3. ^ Kelly, Mary; Mazzoleni, Gianpietro; McQuail, Denis (2004). The Media in Europe: The Euromedia Handbook. SAGE Publications. ISBN 978-0-7619-4131-6.
  4. ^ Haakman, David (24 January 2013). "Terugkijken: de penisuitzending van Metropolis – over boegroe en Pricasso". NRC Handelsblad (in Dutch). Retrieved 19 June 2013.