Similar products from other domestic manufacturers include "Parpar" (Literally "Butterfly", Telma, since 2000 a subsidiary of Unilever) and "Shush" (Strauss-Elite). Osem named the snack "Bamba" because it sounded like baby talk.[3]
Corn grits are "popped" under high pressure, turning them into long lines of white, puffed, unflavored Bamba. The lines are cut into nuggets and then moved to a drying chamber where they are air-baked for 20 seconds, which gives them a crispy texture. The peanut butter, imported from Argentina, is added at the end. A worker stands on a step above the rotating drums and pours a pitcher of liquid peanut butter into each of the containers. As the drums turn, the nuggets are coated. The hot Bamba is then moved along a conveyor belt to cool before packaging.[6]
Variations
Israeli package of Bamba.
In 1964, Bamba was trialed with a cheese flavor[3] but proved unpopular and was dropped. Osem quickly changed tack and launched Bamba in different flavors, including corn, grill, caraway and peanut butter, which became the mainstay of Bamba.
Nowadays, Osem also produces strawberry-flavored Bamba (officially called 'Sweet Bamba' Hebrew: במבה מתוקה, and unofficially 'Red Bamba' Hebrew: במבה אדומה) that is round in shape instead of oblong, and red instead of the usual color. It was originally colored with an artificial red dye, which has since been replaced with beetroot.[6]
In 2008 Osem introduced a new Bamba flavor, nougat-filled, produced at the Osem plant in Sderot. It is considered by the Nestlé group, owner of the controlling interest in Osem, to be one of the great successes of Nestlé in Israel.[7]
Osem introduced a halva-filled and a chocolate-filled Bamba in 2010, and a "Bamba-filled Bamba" (a peanut-butter-paste filled Bamba) in 2013. In 2014 Osem introduced a special edition of Bamba and their other popular snack Bissli within the same blue package, named "Bissli-Bamba Mix", another edition of "Mix" included onion-flavor Bissli, packaged in a green pack. In 2015, 60g bags of Bamba bomba[specify] were introduced to the market, as well as Banana Punch flavoured Bamba. Coin sized and shaped, "round Bamba" was introduced by the company In 2016, as well as a mini Bamba version of the snack called "Bambini". For Purim 2017, Osem introduced a Pretzel shaped Bamba, and towards the summer of that same year, a caramel biscuit flavoured cream filled Bamba. Ice-coffee filled Bamba was introduced in 2018, and in winter 2019 Osem introduced both Cappuccino cream filled Bamba, as well as Bamba with Chocolate.
Back in 1963 the Bahlsen company launched a very similar product to the classic Bamba called 'Erdnussflips' (peanut flips) in Germany where it remains a staple snack.
In 2017 Trader Joe's began offering Bamba under their private label, imported from Osem in Israel.[8]
Peanut allergy
As Bamba is made with peanuts, people allergic to peanuts may be severely affected by it. However early peanut consumption is associated with a lower prevalence of peanut allergy.[9] In fact, a 2008 study concluded that, due to the extensive consumption of Bamba by infants in Israel, peanut allergy is rare among Israelis. A control group of Jewish children in the UK had ten times higher rates of allergy; the difference is not accounted for by differences in atopy, social class, genetic background, or peanut allergenicity.[10] The later Learning Early About Peanut Study (LEAP) also showed that high-risk children who were given softened sticks of Bamba in early life had a lower rate of peanut allergy later in life. Children who were exposed to peanuts through Bamba showed an 81% reduction in peanut allergy prevalence.[11] Medical specialists in the United States speculate that the case of Bamba consumption in Israel, with the early introduction of peanut in diets, offers lessons for reducing rates of peanut allergy among children.[12] Bamba has the potential to be a less potent and safer substrate for peanut oral immunotherapy compared to raw and roasted peanuts. The snack has decreased IgE binding, lower levels of major allergens, and decreased protein extractability per unit mass. [13]
Advertising
Bamba's advertising features the "Baby Bamba" character heavily. "Bamba Baby" is a cartoon character, depicted wearing a blue diaper. He has one tooth, and is bald except for one ginger curl at the front of his head. In honor of International Women's Day 2020, a female "Baby Bamba" was introduced.[14] Female "Baby Bamba" wears a pink T-shirt and has pigtails. In March 2021 the baseball team New York Mets announced a partnership with the brand.[15]
^Leah Granof (11 January 2007). "The Bisli Snack attack". The Jerusalem Post. Despite the apparent popularity of Bisli, the bite-sized nosh comes in decidedly second to Israel's other national pastime, Bamba, in the hierarchy of snack foods – capturing just 15% of the snack market in comparison to Bamba's 25%.
Israel
